Airwallex · 1 day ago
Manager, Performance Marketing, CN
US - San Francisco
Full-time
Onsite
Mid, Senior Level
$110K/yr - $170K/yr
5+ years expAirwallex is a unified payments and financial platform for global businesses, seeking a Manager of Performance Marketing for China. This role involves owning the strategy and execution of demand generation across China's digital ecosystem, leading paid acquisition and performance programs to drive pipeline and revenue growth.
FinanceFinancial ServicesFinTechPayments
Responsibilities
Own the China performance marketing strategy across awareness, demand, and pipeline acceleration programs aligned to regional and global GTM priorities
Build and manage quarterly and monthly media plans, budgets, and forecasts tied to pipeline coverage and revenue targets
Translate global positioning and campaigns into China-localized growth programs that resonate with regional segments, industries, and buyer personas
Lead end-to-end campaign execution across Baidu (search & display), Tencent (WeChat, WeCom, Tencent Ads), ByteDance (Douyin, Toutiao), Alibaba ecosystem, and professional/B2B platforms
Own platform relationships, optimization roadmaps, and beta/whitelist opportunities
Manage agencies and vendors to ensure best-in-class bidding, targeting, creative testing, and reporting
Partner with Marketing Operations to design and execute China-specific lead capture, scoring, and routing frameworks integrated with CRM and global data systems
Support ABM and key-account programs through account targeting, intent data activation, and opportunity influence tracking
Optimize form strategy, progressive profiling, and conversion flows to balance CPL efficiency with lead quality and account fit
Own end-to-end performance reporting from first touch through SQL, Opportunity, and revenue contribution
Partner with Marketing Ops to implement UTM governance, platform tagging, and privacy-compliant tracking across China domains and channels
Develop dashboards and insights on CPL, CAC, pipeline velocity, win rate, and ROI by channel, segment, and region
Design and run A/B and multivariate tests across creatives, landing pages, bidding strategies, audience segments, and messaging
Ensure campaigns and data practices align with China data privacy, hosting, and advertising regulations
Partner with Legal, IT, and Marketing Ops on consent frameworks, data residency, and platform compliance
Maintain brand and messaging alignment with global standards while enabling China-market relevance and speed
Partner with Sales, SDRs, RevOps, Product Marketing, and Regional Leadership to align demand programs with pipeline priorities and account strategies
Serve as the China performance marketing SME for global GTM planning, forecasting, and quarterly business reviews
Mentor junior marketers and agency partners on performance best practices and experimentation culture
Qualification
Required
5+ years of experience in performance marketing, demand generation, or growth marketing in B2B, SaaS, FinTech, or enterprise technology environments
Deep hands-on expertise with China digital platforms (Baidu, Tencent/WeChat, ByteDance/Douyin, Alibaba ecosystem)
Proven experience driving pipeline and revenue outcomes from paid media and ABM programs
Strong analytical skills with experience in multi-touch attribution, funnel analytics, and ROI modeling
Experience working closely with Marketing Operations and Sales teams on lead management and CRM integration
Fluent in Mandarin and English (written and verbal)
Preferred
Experience scaling enterprise and upmarket GTM programs in Greater China
Familiarity with data residency and cross-border data transfer requirements
Experience managing multi-million RMB media budgets
Prior agency management or in-house/agency hybrid leadership experience
Company
Airwallex
Airwallex is a global payments and financial platform that provides business accounts, payment solutions, and spend management tools.
1001-5000 employees
H1B Sponsorship
Airwallex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (6)
2022 (2)
Funding
Current Stage
Late StageTotal Funding
$1.53BKey Investors
AdditionSquare Peg CapitalLone Pine Capital
2025-12-08Series G· $330M
2025-05-21Series F· $150M
2025-05-21Secondary Market· $150M
Leadership Team
Jack Zhang
Co-Founder & CEO
Jacob Dai
Co-Founder & CTO
Recent News
Sydney Morning Herald - Business
2026-01-23
Crowdfund Insider
2026-01-23
Company data provided by crunchbase