Growth Marketing Specialist jobs in United States
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SmartNews · 11 hours ago

Growth Marketing Specialist

positionPalo Alto, California, United States
timeFull-time
remoteHybrid
seniorityMid Level

SmartNews is a leading global information and news discovery company dedicated to delivering quality information to the people who need it. The Growth Marketing Specialist will be responsible for shaping and executing paid growth strategies in the US to drive profitable user acquisition across various platforms and marketing channels.

AppsArtificial Intelligence (AI)JournalismMedia and EntertainmentMobileNews
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H1B Sponsor Likelynote

Responsibilities

Hybrid role with 2 days in office and 3 days remote
Build, test, and optimize user acquisition campaigns (e.g. Facebook, Google, and many others)
Drive strategy and manage user acquisition agencies, creative production and testing, and ensure the delivery of high impact, measurable results
Provide a strategic business and partnership perspective to the product, operations, business development, and sales teams
Own & deeply understand KPIs and be accountable for growth’s role in reaching those goals
Speak confidently to the health of the business, regularly joining business reviews
Drive operational rigor throughout the business, connecting the dots, and making key decisions based on data analysis to execute against the growth strategy

Qualification

Mobile marketingUser acquisitionData-driven insightsCampaign strategyStakeholder managementCreative collaboration

Required

Experience in mobile marketing and mobile growth
Ability to shape and execute paid growth strategies
Experience in driving profitable user acquisition across platforms and marketing channels
Ability to work closely with cross-functional teams including engineers, product managers, data scientists, and creative designers
Experience in developing data-driven insights and proposing marketing test campaigns
Ability to manage by influence and drive measurable change
Experience in identifying behaviors and performance trends to influence campaign strategy
Ability to optimize ad creative testing roadmap
Passion for learning and working with multiple stakeholders

Company

SmartNews

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Glassdoor3.0
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SmartNews is a news app that helps users find quality news beyond the filter bubble.
dateFounded in 2012
location
Tokyo, Tokyo, JPN
people-size501-1000 employees
web-link
http://www.smartnews.com/

H1B Sponsorship

SmartNews has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (2)
2022 (23)
2021 (10)
2020 (12)

Funding

Current Stage
Late Stage
Total Funding
$410.29M
Key Investors
Development Bank of JapanGreeGlobis Capital Partners
2021-09-15Series F· $230M
2019-11-18Series E· $92M
2016-07-07Series D· $38M

Leadership Team

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Ken Suzuki
Chairman, CEO and President
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Bernie Davis
Head of Media Partnerships
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Recent News

Digiday
How U.K. news group Reach is diversifying traffic sources amid zero-click threat
2025-11-05
Business Wire
SmartNews Launches Trustmark Award Honoring America’s Most Trusted Journalists and Newsrooms
2025-08-27
Mediagazer
Japanese news aggregator SmartNews releases NewsArc, a new AI-powered, subscription-based news discovery app, available on iOS and Android in the US (Sara Fischer/Axios)
2025-08-05
Company data provided by crunchbase