Instagram Content & Growth Specialist jobs in United States
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HEYTEA · 8 hours ago

Instagram Content & Growth Specialist

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
money$90K/yr - $140K/yr

HEYTEA is seeking an Instagram Content & Growth Specialist to manage and grow their brand's Instagram presence. The role involves content planning, strategy development, performance monitoring, and collaboration with various teams to ensure alignment with brand objectives.

Food and BeverageRetailTea
Hiring Manager
Sherry Liao
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Responsibilities

Own and manage the brand’s Instagram account(s), including content planning, creation, publishing, and daily operations
Develop high-performing Instagram content strategies across formats such as Reels, Stories, Feed posts, and Collaborations, aligned with brand positioning and campaign objectives
Deeply understand and leverage Instagram platform rules, algorithms, and best practices to drive organic reach, engagement, and follower growth
Monitor performance metrics (reach, engagement, saves, shares, follower growth, etc.), analyze insights, and continuously optimize content strategy
Stay up to date with Instagram trends, viral formats, creator behaviors, and platform updates; quickly translate trends into brand-appropriate content
Collaborate cross-functionally with brand, creative, marketing, and regional teams to support product launches, campaigns, and key moments
Manage relationships with creators or influencers when needed, including content briefing and collaboration execution
Ensure all content aligns with brand tone, visual standards, and compliance requirements

Qualification

Instagram account managementInstagram content creationInstagram algorithm knowledgeAnalytical skillsCross-functional collaborationUS social mediaPassion for social mediaCommunication skills

Required

Proven experience managing and growing Instagram accounts, preferably for consumer brands, lifestyle brands, or content-driven businesses
Strong expertise in Instagram content creation, with a deep understanding of Reels mechanics, storytelling, hooks, pacing, and visual language
Solid knowledge of Instagram platform rules, algorithm logic, content distribution mechanisms, and community guidelines
Hands-on mindset with strong execution ability; able to move fast in a highly dynamic content environment
Strong analytical skills, with the ability to interpret data and turn insights into actionable content improvements
Excellent communication skills and cross-functional collaboration ability
Familiarity with the US social media landscape and cultural context
Passion for social media, content, and digital culture; highly sensitive to trends and audience behavior

Company

HEYTEA

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HeyTea is a Chinese tea shop that specializes in cheese-topped tea and fruit tea.
dateFounded in 2012
location
Shenzhen, Guangdong, CHN
people-size10001+ employees
web-link
http://www.heytea.com/

Funding

Current Stage
Late Stage
Total Funding
$595.15M
Key Investors
Longzhu CapitalIDG Capital
2021-07-14Series D· $500M
2020-03-23Series D
2020-03-03Secondary Market· $1.5M

Recent News

prnasia.com
Twins Appear at HEYTEA K11 ART MALL Hong Kong to Co-Create Limited-Edition Beverage "Black Truffle Scrambled Eggs Milk Tea"
2026-01-15
GlobeNewswire
HEYTEA Partners with POP MART’s Twinkle Twinkle for First Global Simultaneous Launch
2025-12-29
yicaiglobal.com
China’s Heytea Banks USD500 Million in Fundraiser, Boosting Value to USD9.3 Billion
2025-12-12
Company data provided by crunchbase