Sensor Tower · 12 hours ago
Event Marketing Associate
Sensor Tower is seeking an Event Marketing Associate to assist with the planning and execution of events, trade shows, and conferences. This role involves collaboration with sales and marketing teams to ensure alignment and maximize event impact, while also managing logistics and vendor relationships.
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Responsibilities
Work closely with Event Marketing Manager to build event strategy, business objectives, and marketing goals
Assist with the planning, coordination, and execution of owned events (summits, happy hours, dinners, workshops), trade shows, and conferences
Assist with the coordination and communications for partner events, focusing on team preparation, marketing assets, and logistics
Assist with planning of virtual events, such as webinar programs to engage a broader audience
Collaborate with sales teams to identify key events and opportunities for business development
Track and monitor event spending and costs to ensure events stay within budget
Manage vendor relationships, maintaining clear and consistent communication
Work with the marketing team to coordinate and prepare event marketing campaigns to drive attendance and engagement
Monitor post-event tracking and provide analysis to measure success and identify areas for improvement
Ensure a high level of attendee satisfaction through meticulous planning and execution
Coordinate with internal teams, including marketing, sales, and product, to align event goals and messaging
Book and manage necessary event staff and volunteers, providing clear direction and support
Collaborate closely with the creative team to design and produce compelling digital and print event assets, aimed at driving registrations and enhancing brand recognition through innovative and thoughtful event design
Manage event timelines, ensuring seamless coordination and timely communication across all team members and stakeholders
Partner with Event Marketing Manager to maintain comprehensive event planning documents, including planning spreadsheets, pre-production decks, copy documents, nomination/lead trackers, and other essential materials, ensuring clarity and accessibility for all team members
Qualification
Required
1-3 years of experience in event planning and management, with a focus on B2B events preferred
Experience planning and executing successful events, from large conferences to intimate gatherings
Strong project management skills with the ability to manage multiple events simultaneously
Knowledge and understanding of basic marketing concepts (messaging, branding, product marketing)
Excellent communication and interpersonal skills
Ability to work collaboratively with cross-functional teams
Strong negotiation skills and experience managing vendor relationships
Ability to travel as needed to support event execution - 25% travel required across AMER and EMEA
Preferred
Experience working specifically in mobile or digital advertising environment
Experience working in a remote or distributed team environment
Have developed and managed partnerships
Experience running virtual events
Experience or familiarity with event management software and reporting tools (Splash, Marketo, Salesforce, Popl)
Company
Sensor Tower
Sensor Tower provides a digital intelligence platform offering insights into mobile apps, advertising, retail media, and audience behavior.
Funding
Current Stage
Growth StageTotal Funding
$46MKey Investors
Shinhan InvestmentRiverwood CapitalRembrandt Venture Partners
2025-10-24Corporate Round
2020-05-04Private Equity· $45M
2013-08-06Seed· $1M
Recent News
PR Newswire UK
2026-01-22
2025-12-09
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