MARKETING MANAGER, VERTICAL MARKETING jobs in United States
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Cella · 17 hours ago

MARKETING MANAGER, VERTICAL MARKETING

positionNew York, NY
timeContract
remoteHybrid
seniorityMid, Senior Level
money$67/hr - $70/hr
date6+ years exp

Cella is a premier international music streaming platform looking for an inventive, analytical, and forward-thinking Vertical Marketing Manager to join its Global Advertising Business Marketing division. In this role, you will develop persuasive marketing initiatives and collaborate with internal partners to design and implement a B2B marketing roadmap.

Content MarketingDigital MarketingInformation Technology
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Growth Opportunities

Responsibilities

Independently manage marketing plans, campaign rollouts, and performance tracking for assigned verticals, aligning with the Global team on product debuts and research initiatives
Increase awareness and preference for our advertising suite among vertical-specific brands and agencies to solidify our status as the top audio destination
Serve as a strategic voice within Sales leadership, ensuring vertical marketing goals contribute to broader business objectives
Support local customer advocacy efforts, including the creation of impactful case studies
Tailor marketing materials for specific advertiser segments, ensuring they resonate locally through data-driven insights while staying true to the global brand narrative
Assist with trade PR and industry-specific conferences in partnership with local and international PR departments
Analyze all campaign metrics and KPIs to provide actionable insights that inform future data-backed marketing strategies
Manage event and department budgets, including vendor onboarding, PO processing, and financial tracking

Qualification

B2B marketing experienceMediaAdvertising knowledgeData analysis skillsGoogle Slides proficiencySalesforce proficiencySalesforce Marketing CloudAnalytical thinkingCreative thinkingCommunication skillsCollaboration skillsProject management

Required

6+ years of professional experience in a B2B marketing capacity, with a strong focus on the customer experience
Deep familiarity with the media and advertising ecosystem, plus a talent for drafting compelling positioning and experiential strategies
A mix of creative and analytical thinking; you possess excellent communication skills and the ability to interpret data to refine your approach
Skilled in using Google Slides for sales collateral, along with Salesforce and Salesforce Marketing Cloud
Proven ability to work independently, thrive within a fast-paced team, and collaborate effectively with diverse stakeholders on a global scale

Benefits

Medical
Prescription
Dental
Vision
AD&D
Life insurance offerings
Short-term disability
401K plan (all benefits are based on eligibility)

Company

Cella

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Glassdoor4.2
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Cella is a leading Creative Staffing And Consulting Agency.
dateFounded in 1985
location
Rockville, Maryland, USA
people-size51-200 employees
web-link
https://www.cellainc.com/

Funding

Current Stage
Growth Stage
Total Funding
unknown
2021-09-30Acquired

Leadership Team

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Rob Williams
Vice President of Sales
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Company data provided by crunchbase