Monolith · 3 days ago
Digital Marketing Specialist - DTC eCommerce
Indianapolis, IN
Full-time
Hybrid
Mid Level
$50K/yr - $55K/yr
3+ years expMonolith Brands is a dynamic and innovative CPG company committed to delivering exceptional products to our retail partners and customers. As a Digital Marketing Specialist, you will support brand and marketing plans, manage website performance and content, and collaborate on digital merchandising and social media campaigns.
Brand MarketingConsumer GoodsVenture Capital
Responsibilities
Own updates to website homepages, landing pages, and promotional content to align with brand campaigns and product launches
Monitor consumer search behavior to optimize product pages and collection pages for organic performance and on-site discoverability
Partner with the Paid Media team to refine landing pages that drive higher conversion
Deliver recurring website and marketplace performance reports with actionable recommendations
Oversee website health: resolving broken links, merchandising errors, missing assets, or CTA issues
Analyze heatmaps, bounce rates, add-to-cart %, conversion rates, and other KPIs to fuel continuous optimization and customer experience improvements
Build & maintain product listings across retailer sites (Shopify, Amazon, Walmart.com, etc.)
Partner closely with Brand Director on creative briefs to elevate brand presence across digital touchpoints
Collaborate with design and creative teams to ensure sites have high-quality, conversion-optimized imagery and videos—and step in to produce basic assets when needed
Coordinate social campaigns with senior content managers, ensuring content & brand voice is matching across social + website platforms
Qualification
Required
3-4 years of digital marketing experience in Amazon, DTC and eCommerce
Bachelor's in Business or Marketing; equivalent experience considered
Familiarity with Canva, Shopify, GA4, SEMrush and Amazon Seller/Vendor Central
Strong grasp of eCommerce fundamentals and solid copywriting skills
Strong attention to detail, organization, and communication skills
Benefits
Medical, Dental and Vision Insurance available
Life Insurance, Short-term Disability and Long-term Disability available
401k Retirement Plan
Flexible PTO
EAP (Employee Resources Program)
Employee Discounts up to 50%
Company
Monolith
Embracing the beautiful chaos of family life, Monolith Brands Group is on a mission to turn ordinary moments into cherished memories for parents and their little ones (including fur babies).
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jonathan Shifke
Co-Founder
James Walser
Chief Revenue Officer (CRO)
Company data provided by crunchbase