nCino · 1 day ago
Director of Performance Marketing
Wilmington, NC
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$140K/yr - $245K/yr
12+ years expnCino is a worldwide leader in cloud banking, offering exciting career opportunities. The Director of Performance Marketing leads the global brand awareness marketing strategy, managing a cross-functional team and overseeing demand generation programs, digital advertising, and marketing operations.
BankingFinanceFinTechSaaSSoftware
Responsibilities
Lead and develop a cross-functional team spanning marketing operations, demand generation, and digital functions, creating a unified growth engine that drives brand awareness, lead acquisition, and operational excellence across all markets
Own the strategic vision and execution of global brand awareness demand generation programs, including paid media, content syndication, SEO/SEM, social media advertising, and multi-channel campaigns designed to generate qualified interest in nCino's solutions across multiple regions of operations
Architect nCino's global digital presence through ownership of website strategy, user experience optimization, conversion rate improvement, and content governance across regional domains and product microsites
Drive marketing technology stack optimization and establish data governance standards, lead scoring models, and lead lifecycle management processes that ensure seamless integration from marketing automation platforms through CRM handoff to Regional Marketing and Sales teams
Design and implement comprehensive attribution modeling and marketing analytics frameworks that accurately measure campaign performance, channel effectiveness, and marketing's contribution to the pipeline
Own global digital advertising strategy and budget allocation across paid search, display, programmatic, social media, and retargeting campaigns, continuously optimizing spend efficiency and ROI through A/B testing and performance analysis while achieving alignment with Regional Marketing leadership
Partner with Product Marketing to translate product positioning into compelling digital campaigns and web experiences, and collaborate with Brand Marketing and Global Market Strategy on website modernization initiatives including technical SEO improvements, page speed optimization, accessibility compliance, and personalization capabilities
Establish marketing operations best practices including campaign planning processes, creative workflows, project management protocols, and cross-functional collaboration frameworks that drive efficiency across the marketing organization
Drive innovation in demand generation tactics by testing emerging channels, AI-powered personalization tools, intent data platforms, and conversational marketing technologies that enhance audience targeting and engagement
Own global email marketing strategy for brand awareness activities, including template development, deliverability optimization, and compliance frameworks across all regional jurisdictions including GDPR, CAN-SPAM, CASL, and other regulations
Partner with Regional Marketing leadership to create clear definitions and seamless transitions between global Demand Gen and regional activities, eliminating gaps and duplication to create a seamless customer journey
Collaborate with Marketing Analytics to align on comprehensive reporting dashboards to provide data driven insights that communicate marketing funnel performance, lead quality trends, website engagement metrics, and marketing efficiency ratios to senior leadership stakeholders
Champion a culture of experimentation and continuous improvement within the marketing organization, promoting team wellness, agile marketing methodologies, AI use cases, and customer-centric optimization while advancing company objectives
Qualification
Required
Undergraduate degree, 12+ years of related professional experience and 4+ years of management experience
Ability to influence cross-functional stakeholders, and translate business objectives into executable strategies across multiple geographies
Deep expertise in performance marketing including paid media optimization, marketing attribution modeling, conversion rate optimization, and ROI-driven budget allocation
Strong people leadership capabilities including managing managers, developing talent, career coaching, and building high-performing cross-functional teams
Advanced proficiency with marketing technology stack including marketing automation platforms, CRM systems, web analytics tools, and data governance frameworks
Preferred
Experience in Software/FinTech Industry
Company
nCino
nCino provides a cloud banking platform that helps financial institutions modernize their operations and improve the customer experience.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.14BKey Investors
Salesforce VenturesInsight Partners
2022-01-21Post Ipo Equity· $925.57M
2020-12-22Post Ipo Equity
2020-07-14IPO
Leadership Team
Pierre Naudé
Chairman and Chief Executive Officer
Sean Desmond
President and Chief Executive Officer
Recent News
WilmingtonBiz
2026-01-23
Tech In Africa
2026-01-22
2026-01-22
Company data provided by crunchbase