CJ Pony Parts · 1 month ago
Sr. PPC Specialist - VA
114 Tradewynd Drive, Lynchburg, VA, USA
Full-time
Onsite
Mid, Senior Level
$70K/yr - $75K/yr
3+ years expCJ Pony Parts, a leader in the automotive parts industry, is seeking a highly skilled and results-driven Senior PPC Specialist to join our growing digital marketing team. In this key role, you'll manage and optimize our paid media strategy, overseeing multi-million-dollar annual ad spend to drive measurable growth.
AutomotiveE-CommerceMarketplace
No H1B
Responsibilities
Develop, manage, and optimize paid media campaigns across Google Ads (Search, Shopping, Display, Performance Max, and Video), Microsoft Advertising, and Meta Ads
Oversee paid media strategies for our sister site, Classic Muscle Parts, tailoring campaigns to its audience and goals
Translate business objectives into actionable paid media plans, including budget planning, demand forecasting, and performance reporting
Manage and optimize Google Shopping campaigns, including daily feed maintenance in Google Merchant Center
Conduct performance analyses to refine bidding strategies, targeting, and creative assets
Stay current on industry trends, tools, and platform updates, implementing best practices to maintain a competitive edge
Collaborate with creative and development teams on ad copy, new creative testing, and landing page optimization
Work with other marketing stakeholders to ensure strategies are integrated across all channels
Qualification
Required
3–5 years of hands-on eCommerce PPC experience, including writing high-performing ad copy and headlines
Bachelor's degree in a related field or equivalent work experience
Expert-level knowledge of Google Ads, Microsoft Advertising, and Meta Ads platforms
Deep proficiency with Google Analytics and Google Merchant Center
Strong analytical skills with a track record of turning complex data into actionable insights
Passion for digital marketing, testing, and learning
Excellent communication skills and a collaborative, team-focused approach
Preferred
Automotive industry experience a plus
Benefits
Paid time off
Affordable medical insurance
Health savings account with company contribution
Dental and vision insurance
Life and short-term disability insurance
401(k) with 4% company match and profit sharing
Company-paid holidays
Company
CJ Pony Parts
CJ Pony Parts is an online marketplace for automotive parts.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-04-05Acquired
Recent News
2025-11-04
2025-10-22
Company data provided by crunchbase