Linda Werner & Associates, Inc · 18 hours ago
Product Marketing Manager, Consumer Products (GTM)
San Francisco
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expLindawernerassociates is seeking a Product Marketing Manager to lead product marketing initiatives for high-visibility consumer products. This role includes shaping product strategy, developing messaging for key audiences, and driving go-to-market efforts to enhance product awareness and engagement.
Education
Responsibilities
Lead end‑to‑end go‑to‑market planning and execution for product launches and feature rollouts
Develop clear, compelling messaging and positioning tailored to target audiences
Drive awareness and adoption through coordinated marketing campaigns across traditional channels
Conduct customer insights research to inform product strategy and roadmap decisions
Analyze market trends, competitive dynamics, and user behavior to identify opportunities
Provide data‑driven recommendations that influence product development and prioritization
Partner closely with Product, Engineering, Communications, Legal, and other internal teams to align on strategy and execution
Manage workbacks, trackers, and project plans to ensure timely delivery of marketing initiatives
Support leadership with reporting, insights, and performance updates tied to key objectives
Contribute to strategic planning, operational reviews, and process improvements
Support marketing operations including budgeting, forecasting, and performance tracking
Maintain organized documentation and ensure confidentiality of sensitive information
Qualification
Required
10+ years of experience in product marketing, brand marketing, or related fields
Bachelor's degree in Marketing, Communications, Journalism, or a related discipline
Strong experience with outbound campaign execution across traditional marketing channels
Demonstrated ability to conduct customer insights research and translate findings into strategy
Exceptional project management skills, including workback planning and cross‑functional coordination
Excellent verbal and written communication skills
Ability to work independently, manage multiple priorities, and operate in fast‑paced environments
Proficiency with Microsoft Word, Excel, PowerPoint, and related productivity tools
English (Required)
Preferred
Experience in technology or large‑scale consumer product environments
Strong analytical skills and comfort using data to inform decisions
Background in sales enablement, industry research, or enterprise GTM strategy
Benefits
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Retirement plan
Vision insurance
Company
Linda Werner & Associates, Inc
Linda Werner & Associates is a writing and editing company offering placement services for writers and editors.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase