Everyday Health Group · 8 hours ago
Senior Email Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $115K/yr
5+ years expEveryday Health Group is seeking an experienced Senior Email Marketing Manager to lead their email marketing strategy and execution. This role focuses on driving engagement, retention, and revenue through data-driven email programs that deliver measurable results across the customer lifecycle.
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Responsibilities
Own the end-to-end email marketing strategy, from acquisition and onboarding through engagement, retention, and reactivation
Design and implement comprehensive testing frameworks (A/B and multivariate) to continuously optimize subject lines, creative, copy, send times, segmentation, and personalization strategies
Analyze campaign performance metrics and translate insights into actionable recommendations that drive KPI improvements
Develop and maintain email best practices, style guides, and optimization playbooks
Conduct qualitative and quantitative research to understand subscriber preferences, behaviors, and pain points
Build detailed customer personas and segmentation strategies based on behavioral data, purchase history, and engagement patterns
Partner with analytics teams to develop sophisticated attribution models and measure email's impact across the customer journey
Drive commerce goals through promotional campaigns, abandoned cart programs, product recommendations, and upsell/cross-sell initiatives
Build and optimize lead generation programs that move prospects through the funnel
Collaborate with sales teams to develop nurture programs that support pipeline goals
Own email revenue targets and regularly report on performance against goals
Design lifecycle marketing programs that maximize customer lifetime value
Develop re-engagement and win-back campaigns to reduce churn
Create triggered and automated email flows that deliver timely, relevant content
Monitor deliverability, list health, and engagement metrics to maintain strong inbox placement
Qualification
Required
5-7+ years of email marketing experience with demonstrated success driving measurable business results
Deep expertise in email marketing platforms
Strong analytical skills with experience using data visualization tools and building performance dashboards
Proven track record of testing and optimization that has meaningfully improved conversion rates and revenue
Experience conducting user research and translating insights into effective marketing strategies
Excellent project management skills with ability to manage multiple campaigns simultaneously
Strong copywriting and creative briefing abilities
Benefits
Comprehensive medical, dental and vision coverage
Life and disability benefits
Flexible Spending Accounts (FSAs)
401(k) with company match
Employee Stock Purchase Plan
Work-life balance with Flexible Time Off
Volunteer Time Off
Paid holidays
Family building and caregiving support
Generous Family Care and Parental leave
Fitness Reimbursement
Access to wellness programs
Company
Everyday Health Group
Everyday Health is a recognized leader in patient and provider education and services.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$92.73MKey Investors
TCVScale Venture Partners
2016-10-21Acquired
2014-04-04IPO
2013-10-01Secondary Market
Leadership Team
Greg Chang
VP, Provider Services
Recent News
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