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BNY · 20 hours ago

VP, Marketing and Communications Data Privacy

Pittsburgh, PA

Full-time

Onsite

Mid, Senior Level

$81K/yr - $108K/yr

7+ years exp

BNY is a leading global financial services company that influences nearly 20% of the world’s investible assets. They are seeking a Vice President, Data Privacy Champion to lead privacy-by-design across Marketing & Communications, defining and owning the Marcom privacy strategy and control framework aligned to enterprise standards and regulatory requirements.

Financial Services

Responsibilities

Embed privacy principles into all Marcom strategies, campaigns, channels, vendors and platforms, ensuring compliant, ethical use of personal data while enabling measurable marketing impact

Serve as the primary privacy point of contact for Marcom and a key liaison with Global Privacy Office, Legal/Compliance, Data Governance, and Technology

Establish governance for consent, preferences, tagging, and tracking technologies (cookies, pixels, SDKs), including standards for tag management and data minimization

Drive privacy-by-design in campaign planning, audience building, personalization, measurement, and MarTech/CDP/CRM integrations

Maintain an authoritative inventory of Marcom data flows, tagging, vendors, and cross-border transfers

Lead privacy impact assessments for Marcom initiatives, new channels, and technology changes; ensure risks are mitigated and remedial actions tracked to closure

Train and coach Marcom teams on privacy principles, data minimization and responsible measurement

Oversee third-party/vendor assessments for marketing tools, analytics, media partners and event platforms; ensure contracts contain appropriate privacy clauses and DPAs

Qualification

Data Privacy StrategyPrivacy Regulations KnowledgeMarketing TechnologiesPrivacy Impact AssessmentsCross-Functional LeadershipRisk IdentificationCommunication Skills

Required

7-9 years in marketing/digital marketing, privacy, compliance, or data governance, with at least 5 years working in privacy or risk programs in a global organization

Strong knowledge of major privacy regulations (GDPR, CCPA/CPRA) and marketing-specific laws/guidelines (CAN-SPAM, TCPA/SMS consent)

Demonstrated experience designing and operationalizing privacy-by-design for business use cases

Proven ability to lead cross-functional stakeholders and communicate complex privacy topics to senior executives and creative/marketing teams

Ability to identify risk, prioritization and remediate data privacy issues

Preferred

Prefer an understanding of marketing technologies (CDP/CRM, marketing automation, analytics, tag managers, DMPs/ad platforms, email/SMS, social)

Benefits

Highly competitive compensation

Benefits

Wellbeing programs

Flexible global resources and tools for your life’s journey

Generous paid leaves

Paid volunteer time

Company

BNY

Glassdoor3.6

For more than 240 years BNY has partnered alongside clients, using its expertise and platforms to help them operate more efficiently and accelerate growth.

Founded in 1784

New York, NY, US

10001+ employees