EG4 Electronics · 8 hours ago
Email Marketing Specialist
Sulphur Springs, TX, US
Full-time
Onsite
Entry, Mid Level
2+ years expSignature Solar is seeking a high-impact Email Marketing Specialist to own and scale our email channels. This role will be responsible for building and optimizing best-in-class B2B and B2C email programs, including campaign execution, lifecycle automation, segmentation, testing, and performance optimization.
BatteryElectronicsEnergyHeating Ventilation and Air Conditioning (HVAC)Solar
Responsibilities
Develop and execute the B2B and B2C email marketing strategy across the full customer lifecycle (lead nurture, onboarding, activation, cross-sell, upsell, re-engagement, retention)
Partner with Marketing,eCommerceand Sales to align email programs with launches, promotions, and GTM initiatives
Build segmentation and personalization frameworks based on behavior, lifecycle stage, industry, and purchase intent
Own end-to-end email production: concepting, copy, creative briefing, build, QA, optimization/testing, deployment, and post-send analysis
Design and implement automated journeys (welcome, abandoned cart, browse abandonment, post-purchase, reactivation, lead nurture, B2B sales handoff, etc.)
Maintain andoptimizetrigger logic, timing, and frequency to maximize engagement and conversion
Lead A/B and multivariate testing across subject lines, creative, CTAs, offers, cadence, and personalization
Continuously improve deliverability, open rates, CTR, conversion, and revenue per send
Own reporting dashboards and performance insights tied directly to revenue, pipeline, and ROI
Forecast and track email-driven revenuecontributionfor both eCommerce and B2B pipeline
Identifyopportunities to increase AOV, repeat purchase, and lifetime value through targeted lifecycle programs
Support promotional strategy and pricing tests in partnership with eCommerce and Performance Marketing
All other dutiesassigned
Qualification
Required
2–5+ years of hands-on email marketing experience in high-volume B2C and/or B2B environments
Proven experience building lifecycle automation and revenue-driven email programs
Deep understanding of segmentation, personalization, and behavioral targeting
Strong copy instincts and conversion-focused creative judgment
Experience with ESPs and marketing automation platforms (HubSpot, Salesforce Marketing Cloud, Klaviyo, Marketo, or similar)
Advanced knowledge of deliverability best practices, CAN-SPAM/GDPR compliance, and data hygiene
Strong analytical skills with experience using data to drive optimization and business decisions
Preferred
Experience in Salesforce, Big Commerce, eCommerce, solar energy
Experience supporting both direct-to-consumer and sales-assisted B2B funnels
Advanced analytics a plus
Company
EG4 Electronics
EG4 Electronics offers solar batteries, inverters, mini-split HVAC, and a monitoring portal with documentation, updates, and forum support.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mike Claassen
Chief Technology Officer
Recent News
2025-12-16
2025-10-29
Company data provided by crunchbase