Inspira Education · 12 hours ago
Performance Marketing Manager
New York City, NY
Full-time
Hybrid
Mid Level
$90K/yr - $120K/yr
4+ years expInspira Education Group is one of the fastest-growing edtech startups in the US, focused on democratizing access to high-quality coaching for students worldwide. The Performance Marketing Manager will shape and execute performance marketing strategies to support client acquisition and revenue goals, while collaborating across teams to enhance engagement through various digital channels.
EducationHigher EducationOffice Administration
Responsibilities
Support and execute the direct-to-consumer growth strategy across channels such as Google Ads, Meta, TikTok Ads, etc., with the ability to manage campaigns end-to-end
Test and evaluate new growth channels and tactics
Optimize campaigns, audiences, and creative strategy to improve ROAS across the performance marketing ecosystem
Conduct A/B testing, cohort analysis, and customer segmentation to improve campaign performance
Use SQL and/or Python to support deeper analysis, forecasting, and customer insights (nice to have)
Help develop forecasting models and assist with performance reporting across marketing funnels
Partner with the data team to support attribution modeling and channel evaluation
Work with other marketing channel owners to share insights and consumer behavior trends
Contribute to full-funnel KPI planning, tracking, and reporting
Analyze marketing performance metrics to guide budget allocation and optimization decisions
Support our CRO initiatives and help optimize client touchpoints to increase ROI
Build collaborative relationships with product, customer experience, tech, and sales teams
Contribute to a culture of experimentation, learning, and rapid iteration
Provide input that helps the Marketing team hit revenue goals while maintaining our brand and customer-first mindset
Stay informed on industry trends, competitive benchmarks, and best practices in performance marketing
Potentially mentor or guide junior team members as the team grows
Qualification
Required
4+ years of experience in performance marketing or paid media roles, with a strong track record of contributing to measurable results
Solid understanding of paid search and paid social, with familiarity across additional digital channels and their best practices
Hands-on experience with key advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, etc.)
Strong analytical skills and comfort making data-driven decisions tied to CAC and ROAS goals
Familiarity with marketing automation and attribution tools
Experience with web analytics tools (e.g., Google Analytics) and comfort extracting and interpreting data
Strong organizational and project management skills, with the ability to manage multiple campaigns at once
Clear and effective communication skills, including the ability to present insights simply
Preferred
Experience with marketing automation platforms and CRM systems is a plus
Basic SQL/Python knowledge is a bonus, but not required
Use SQL and/or Python to support deeper analysis, forecasting, and customer insights (nice to have)
Benefits
100% coverage of health, vision, and dental benefits
Flexible Paid-time Off
Learning and Development Budget
Retirement Savings Plans - 401k with matching
Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
Company
Inspira Education
Inspira Education Group is a company that provides an interactive platform designed to support students for admissions process.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2022-01-01Seed
Leadership Team
Kamir Kothari
Co-Founder and CEO
Company data provided by crunchbase