OMD · 13 hours ago
Manager, Digital Activation (Programmatic)
New York
Full-time
Onsite
Mid Level
$50K/yr - $95K/yr
3+ years expOMD is the Cannes Lions 2024 Media Network of the Year and a leader in the media industry, with a focus on innovative and evidence-based solutions. The Manager, Digital Activation will serve as the primary liaison between clients and media vendors, ensuring effective digital program execution and optimizing performance to meet client objectives.
AdvertisingCommunications InfrastructureDigital MediaMarketingSocial Media
Responsibilities
Help to deliver clients’ business objectives through bespoke and insight rooted digital programs
Build and maintain strong relationships with the media vendor community to ensure premium access to opportunities
Steward media plan development and implementation, including ongoing performance reporting and optimization recommendations
Challenge the norm and seek out innovative approaches to execution media across digital partners/platforms
Proactively explore and recommend ways to further service and grow vendor relationships
Manage large scale partner relationships to foresee future needs and provide ongoing client support
Provide thought leadership for the junior team in the areas of digital marketing and technology
Create and articulate clear performance metrics and develop associated reports that measure KPI's
Analyze historical and current campaign results to optimize learning and ensure continuous improvement
Oversee the buying & implementation of Digital campaigns, coordinating internal resources, setting best practices, and working on planning frameworks
Ensure strategic consistency across all elements of plan development and implementation
Promote and ensure that Digital investments are being maximized and benefits are being delivered to clients
Establish timetables for development of digital plans and manage expectations on deliverables
Qualification
Required
3-5 years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus
Proven experience in successful deployment of programmatic campaigns to hit multiple client objectives
Experience with billing (Prisma is a plus), Activation, Optimizations, Reporting/Wraps
Successful client-facing experience as well as experience with managing external partner relationships
Experience in running campaigns from start to finish (Strategy, buying methods, and capabilities)
Experience optimizing programmatic campaigns across DSPs (DV360, TTD, Yahoo)
Strong Inventory Curation POV's and proven track record; experience with troubleshooting/auditing private inventory deals through PMPs and/or PG
Negotiation skills for planning efficient data and inventory deals with publisher partners
Confident in analyzing and acting on marketing data
Experience in development and training of junior team members
In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP's, SSP's, advertising/publisher ecosystems, data privacy
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
OMD
OMD is a media communications agency committed to delivering sharper insights, smarter ideas and stronger results.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Angela Knibb
Partner, Digital
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