UnitedHealthcare · 15 hours ago
VP, Marketing Agent Experience - UHC
Minnetonka, MN
Full-time
Onsite
Director/Executive
$200K/yr - $344K/yr
10+ years expUnitedHealthcare is simplifying the health care experience and creating healthier communities. The VP, Marketing Agent Experience will lead the team responsible for delivering marketing and communications to various audiences in support of Agent & Agency partnerships, focusing on agent growth, retention, and engagement.
FitnessHealth CareWellness
Responsibilities
Lead a team of experienced marketers to deliver impactful campaigns and content at-scale that support business goals
Develop, translate, and execute cohesive, consumer and business centric marketing strategies that accelerate UHC's market leading growth across the distribution model
Develop a vision and strategy to deliver a distinctive, best-in-class agent value prop and story, and accompanying experience that fosters agent loyalty and creates UHC brand ambassadors through the development and delivery of innovative, differentiated programs that enable agent engagement and increase satisfaction
Oversee omni-channel marketing and ensure the voice/needs of the audience is reflected in the work
Build and execute a continuous marketing and influencer strategy to maximize agent engagement, information sharing and maintain our status as carrier of choice among market peers
Strategize external paid media campaigns to optimize organic growth goals as well as reputation and thought leadership
Ensure deployment of compliant and compelling agent onboarding communications, ongoing proactive agent marketing, website content / campaigns / newsletters, and collateral /
Onsite presence for major industry conferences
Anchor to end-to-end agent experience management, developing orchestrated campaign journeys to optimize moments that matter and/or hot topics
Lead the marketing staff through coaching, developing and training opportunities
Model and ensure use of marketing best practices and tools across the team
Enhance sales tools and processes to support improved member retention and deliver a more seamless member experience from the time of enrollment to active plan coverage
Shape and implement modern, best in class training program materials that enable agents to represent UHC products proficiently and competently in the marketplace
Reimagine, create and make available agent toolkit materials and tools based on agent feedback and annual needs
Serve as a sponsor of Marketing Evolution work, transitioning the team to the Adobe suite of campaign tools
Model and encourage use of Marketing Way tools and capabilities
Champion a digital-first approach, leveraging behavioral science to create effective calls to action, and incorporating a multi-cultural and 3rd party business lens to all work
Develop and manage KPIs and reporting of results to stakeholders; use KPIs to prioritize initiatives and determine new opportunities
Establish measurement and reporting initiatives to inform future campaigns and communications
Establish relationships with key partners
Collaborate with Sales, Local, Agent leadership to demonstrate support of and progress against their goals
Develop, manage and maintain relationships with Legal, Creative, Digital, Advocacy, and more teams to align on co-developed consumer outreach strategies as well as personalized agent content and campaigns
Ensure optimized vendor relationships for creative, media, website and translation capabilities
Qualification
Required
10+ years of experience working in a complex matrixed environment preferably within strategic marketing, member experience, and/or growth leadership
7+ years people management experience
Proven success in the development of strategic marketing plans tied to business goals and execution of innovative integrated marketing campaigns
Solid ability to prioritize a broad project portfolio and meet deadlines within specified time constraints
End-to-end digital experience ownership and consumer journey management
Demonstrated ability to collaborate and create strategies cross-functionally (preferably with marketing technology campaign management and digital teams), while presenting to senior leadership stakeholders
Refined coaching and team development skills with the ability to lead a multi-faceted team
Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint
Preferred
Graduate degree, e.g., MBA, MPH, MHA/MHSA
Prior experience marketing to members, consumers, businesses, and/or agents via multiple channels
Proficient in Workfront or similar project management tool
Prior experience with Adobe marketing suite
All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
Benefits
Comprehensive benefits package
Incentive and recognition programs
Equity stock purchase
401k contribution
Company
UnitedHealthcare
UnitedHealthcare helps people live healthier lives by simplifying the health care experience.
10001+ employees
H1B Sponsorship
UnitedHealthcare has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (48)
2024 (26)
2023 (45)
2022 (61)
2021 (60)
2020 (68)
Funding
Current Stage
Late StageLeadership Team
Beth Soberg
CEO West Region, Local Markets
Bobby Gregoire
Medicare Health Plan CEO, Iowa & South Dakota
Recent News
Springfield Business Journal
2026-01-22
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