Demotu · 1 day ago
Growth Marketing Lead
Folsom, CA
Full-time
Hybrid
Mid, Senior Level
$75K/yr - $95K/yr
3+ years expDemotu is a company focused on turning movement analysis into revenue for gyms and performance organizations. They are seeking a Growth Marketing Lead to own demand generation, create content, build industry partnerships, and identify effective marketing channels.
Computer Software
Hiring Manager
Evan L.
Responsibilities
Own the Narrative: Create high-converting content that tells our story. From deep-dive case studies and LinkedIn thought leadership to sales collateral that closes deals
Build the Growth Engine: Design and manage outbound campaigns and paid media targeting gym chains, universities, and sports organizations
Expand Our Reach: Identify and secure strategic partnerships, media appearances, and podcast spots to position us as a leader in the fitness industry
Pipeline Development: Qualify high-value leads and work hand-in-hand with sales to turn interest into a scalable revenue pipeline
Social & PR Management: Curate our social presence and act as the point of contact for media opportunities and PR
Analyze & Pivot: Use data to track what’s working, kill underperforming experiments, and obsessively hunt for new growth levers
Qualification
Required
3 to 6 years of experience. You have a proven track record in B2B marketing, demand gen, or growth roles
A natural communicator. You are a strong writer who can produce high-quality content without a lot of hand-holding
Proactive mindset. You are a self-starter who figures things out and builds solutions instead of waiting for a playbook
Industry knowledge. A background in fitness, sports, or health is very important to us and will be weighted heavily in our decision
Early stage experience. If you have worked at a startup or have experience selling to enterprise clients, that is a major plus
Results over resumes. A degree is optional. We care about what you can build and the results you can deliver
Benefits
Health insurance
Relocation assistance
Company
Demotu
Demotu combines advanced movement analysis with an intelligent platform to support sports and fitness professionals.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase