Beauty Co-Lab · 22 hours ago
Manager, Commerce
Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation. The role involves planning and managing retailer paid activation activities, partnering with internal and client teams to provide connected commerce capabilities, and mentoring junior staff members.
Marketing & Advertising
Responsibilities
Plan, create, optimize, and measure retailer paid activation activities for clients on eRetailer sites and networks including Amazon, Walmart, Instacart, Kroger, Criteo, CitrusAds, and others
Partner with internal and client teams to provide best in class connected commerce capabilities (retail media, shopper marketing, operations, content, analytics, etc.)
Manage campaigns to meet and exceed a wide range of specified performance goals such as advertising efficiency, profitability, growth, new product launches, and more
Ensure client budgets are properly paced, met, and not exceeded
Remain at the forefront of the retail media industry, helping to define best practices, identify new opportunities, and actively contribute to our body of knowledge and expertise across the company
Help guide development of retailer paid search services and drive growth of this practice, partnering with business development and account teams to pitch and win new business
Support various teams with proactive thought leadership and content to help internal training and capability development
Manage and mentor several junior staff members in addition to other responsibilities
Qualification
Required
At least 3-5 years of retail paid experience in Amazon Sponsored Ads, multiple retail search platforms ideal
Demonstrable expertise across all aspects of retailer paid with the ability to set up and run campaigns with little supervision
Skilled at planning and managing enterprise level client engagements and budgets
Experience with at least one or more tech providers such as Pacvue, Skai, Helium10, MerchantWords, Jungle Scout, Analytic Index, etc
Proven track record of flawless execution, driving growth, client retention, and exceeding various stakeholder expectations
Ability to engage with clients in, for example, campaign strategy setting discussions, weekly performance calls, campaign reviews, etc
Clear and concise communicator with the ability to create and present compelling performance narratives across a wide set of data
Deep understanding of retail readiness as well as additional paid and organic drivers of success (operations, promotions, content, programmatic, off-platform media, etc.)
Ability to write a campaign strategy document and a campaign review document
The ideal candidate can operate at a very high level as an individual contributor yet is on the cusp of leading a team. Team leadership is a near term growth opportunity for this role
Able to work in an agile environment. Able and comfortable dealing with ambiguity to make decisions and take action for the betterment of our clients
Team player. Curious. Ambitious
Individual must also maintain an extreme level of confidentiality in dealing with all information that flows through the office
Preferred
Working knowledge of programmatic retail media (Amazon DSP, Walmart DSP, Kroger/KPM PMP, Target/Roundel, TTD, etc.) with the ability to communicate the value of a full-funnel media approach to clients
Direct, hands-on experience with planning, creating, managing, and measuring programmatic retail media campaigns
Understanding of how to plan and measure off-platform media activations driving to eRetailer sites
Experience with planning and executing Shopper Marketing programs and/or coordinating with Shopper Marketing teams
Working or advanced knowledge of Amazon Marketing Cloud and other various data clean rooms
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
Beauty Co-Lab
Beauty Co-Lab (BCL) is a bespoke Omnicom Group unit for L’Oréal USA delivering an industry-leading agency solution that drive business growth and transformation.