Kforce Inc · 10 hours ago
Performance Marketing Manager, SEM
Fort Lauderdale, FL
Full-time
Hybrid
Mid Level
$110K/yr - $125K/yr
3+ years expKforce Inc is seeking a Performance Marketing Manager, SEM to manage paid media campaigns and optimize performance for their client. The role involves budget management, performance analysis, and strategy development to drive traffic and conversions through various advertising channels.
ConsultingEmploymentFinancial ServicesHuman ResourcesStaffing Agency
Responsibilities
Paid Media Management: Plan, execute, and optimize paid search, social (Meta), and display advertising campaigns using social media platforms to drive traffic and conversions
Budget Management: Manage and optimize campaigns within seven-figure budgets, ensuring efficient allocation and maximizing return on ad spend (ROAS)
Product Feed Management: Oversee product feed management, ensuring accurate and up-to-date information for various advertising channels
Performance Analysis: Analyze large data sets to measure performance, identify trends, and adjust strategies accordingly
Reporting: Develop and maintain regular reports on campaign performance, including multiple KPIs including ROAS, using Excel and other analytical tools
Strategy Development: Collaborate with the e-commerce team to develop and implement comprehensive eCommerce marketing strategies
A/B Testing: Conduct A/B tests to optimize ad creatives, landing pages, and overall campaign performance
Stay Current: Keep up to date with industry trends, platform updates, and best practices in paid media and eCommerce marketing
Integrations & Tracking: Manage the technical setup of campaigns, including API integrations, keyword-level tracking, and pixel placement
Qualification
Required
3-5 years of hands-on experience in paid search, Meta (Facebook/Instagram), and display advertising
Strong experience managing product feeds across multiple advertising platforms
Experience with eCommerce platforms (e.g., Shopify, Magento, BigCommerce)
Experience with data visualization tools (e.g., Data Studio, Tableau, Power BI)
Proven experience handling seven-figure ad budgets
Familiarity with display advertising networks (e.g., Google Display Network, Criteo)
Familiarity with Google Ads, Meta Ads Manager, Google Analytics, and product feed management tools
Intermediate to expert-level proficiency in Excel, with the ability to manage and analyze large data sets (pivot tables, VLOOKUP, advanced formulas, etc.)
Strong analytical mindset with experience in using data to drive decision-making and optimize performance
Excellent written and verbal communication skills
Strong attention to detail with the ability to manage multiple tasks and projects simultaneously
Benefits
Medical/dental/vision insurance
HSA
FSA
401(k)
Life, disability & ADD insurance
Paid time off
Paid sick leave
Company
Kforce Inc
Kforce is a solutions firm specializing in technology, finance and accounting, and professional staffing services.
1001-5000 employees
H1B Sponsorship
Kforce Inc has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (792)
2024 (667)
2023 (734)
2022 (843)
2021 (1197)
2020 (858)
Funding
Current Stage
Public CompanyTotal Funding
unknown2024-05-20IPO
2014-06-08Acquired
Leadership Team
Aaron Travis
Digital Experience Delivery Director | Kforce Consulting Solutions
Recent News
2025-11-19
2025-11-07
2025-11-04
Company data provided by crunchbase