BMG · 23 hours ago
Sr. Manager, Digital Marketing
New York, NY
Full-time
Hybrid
Mid, Senior Level
$75K/yr - $82K/yrBMG is a dynamic player in the digital music landscape, seeking a Sr. Manager of Digital Marketing to orchestrate groundbreaking campaigns. This role involves collaborating with artists and a team to create innovative digital marketing strategies that engage audiences and enhance artists' digital presence.
ContentMusicPublishing
No H1B
Hiring Manager
Miranda Stanfield
Responsibilities
Work closely with artists, managers and extended teams to proactively create and implement innovative digital marketing strategies for artist roster, to engage with and grow audiences
Digital marketing strategy to include (but is not limited to): social media strategy & planning, digital platform partnerships, creator partnerships, content planning, first party data growth & communication, community building, creative & innovative digital executions, website build & maintenance
Closely follow (and create!) the latest trends and proactively strategize ways for our artists and music to lead cultural conversation and internet discourse
Work closely with the insights team to gather digital health checks to analyze audience-related and performance data, creating meaningful reports that can inform artists & managers
Strategize & deliver artist database growth and CRM strategy, via traditional and developing means; email marketing, community-based platforms, messaging services, etc
Actively engage with AI, new tech, and emerging innovation topics, to spark fresh ideas for marketing campaigns
Strategize and implement content planning across all core digital channels (TikTok, Instagram, YouTube, Facebook, X & new, relevant platforms as and when they emerge) for roster of artists
Create, pitch, implement and manage innovative marketing and content opportunities with all digital partners
Actively seek out information on evolving digital/tech trends, crossover areas with other industries in the digital space, and platforms & offerings
Work closely & collaboratively with internal team, content producers, creative directors, videographers/photographers, editors and designers to deliver planned content
Qualification
Required
You have experience in digital marketing or social media, preferably in the music or entertainment industries
You're a master of top social platforms, stay ahead of trends, and drive the creation and optimization of killer digital content, bringing your social media savvy and data-driven ideas to the table to maximize artist reach and engagement
You have run engaging and innovative creator partnerships, with a tangible impact on driving campaigns forward
You can shape and execute cutting-edge digital strategies that elevate BMG's artist roster in a fast-paced, competitive environment
You have a high interest in AI, new tech, and drive innovation by integrating third-party APIs into product workflows to enhance marketing initiatives and user experiences
You are practical and organized, familiar with music industry tools for analytics, smart-linking, advertising, social posting, etc
You have experience with fandoms and understand how best to activate, excite and delight them around a release
You have exceptional attention to detail and the ability to track and follow through on multiple concurrent projects to completion
Respectful, honest and confident communication skills, happy to work within a team and manage others
Passion for, and a knowledge of, the music industry including being well-versed in a variety of genres and up to date on music industry status quo
Preferred
Experience in feeding meme culture and seeding content out to help it spread online through different communities
Experience building custom landing pages, micro-sites, or unique fan/artist experiences
Integrated Digital Service Providers (DSPs), social platforms, or e-commerce solutions to create seamless digital ecosystems
Experience connecting various marketing platforms, CRM systems, CMS tools, or analytics platforms to streamline operations and insights
Ability to build custom data pipelines or automations to optimize workflows and reporting
Benefits
Comprehensive medical, dental, and vision coverage
Dollar-for-dollar 401(k) match of up to 6% after your first year
Flexible time off policy
Commuter benefits program
Fitness reimbursement program and wellness incentives
Employee Assistance Program
Development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements
Company
BMG
Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing.
Founded in 2005
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Thomas Coesfeld
Chief Executive Officer
Charlie Davis
Senior Vice President - Sync Services & Partnerships, Advertising at BMG - The New Music Company
Recent News
Music Business Worldwide
2025-12-08
Company data provided by crunchbase