ArrowCore Group · 21 hours ago
Senior Manager - Marketing Activation
United States
Contract
Remote
Senior Level, Lead/Staff
10+ years expArrowCore Group is seeking a Senior Manager - Marketing Activation to join their Marketing Performance team. This strategic role involves aligning marketing performance initiatives with broader business objectives and acting as a key partner to campaign teams to ensure effective marketing program execution.
ConsultingInformation TechnologyManagement Consulting
Responsibilities
Partner with campaign teams to understand marketing goals and refine strategies to ensure multi-channel campaigns are supported by robust data and technology frameworks
Collaborate with stakeholders to translate campaign objectives into technical execution plans, outlining requirements needed to achieve optimal data flow, lead routing, targeting, and performance measurement
Design the campaign solution architecture required to support campaign execution, including tracking/tagging, lead management/routing, segmentation, and systems by audience type
Create and support management of campaigns in Salesforce.com
Oversee the configuration of marketing systems and platforms (Salesforce, Funnel.io, Zapier, CDP, Google Analytics, ad platform goals, and requirements for system integrations, to ensure seamless data flow, accurate tracking, and compliance with data privacy regulations
Serve as the planning liaison between campaign owners and the Marketing Performance team, coordinating efforts across internal functional teams (Data Management, Insights & Reporting, Segmentation)
Coordinate tracking mechanisms and performance metrics to monitor campaign outcomes, including conversion rates, audience engagement, and ROI
Provide detailed reports and dashboards to stakeholders, offering insights on campaign performance and making data-driven recommendations for optimization
Identify and resolve any issues that may impact campaign effectiveness, continuously seeking opportunities to improve campaign performance
Stay informed on industry trends, marketing technologies, and data privacy regulations to continuously enhance the technical architecture of the marketing ecosystem
Qualification
Required
Education: Bachelor's degree in Marketing, Information Technology, Business, or a related field; equivalent experience will be considered
10+ years of experience in digital marketing, marketing operations, or technical project management, with a focus on data-driven marketing strategies
5+ yrs experience and advanced proficiency with marketing technology platforms (Salesforce CRM, Marketo / Pardot, audience building tools, CDPs, Google Analytics, Google Tag Manager, Funnel.io, Zapier, etc)
Proven track record of designing and implementing technical solutions that support marketing campaigns, including tagging / tracking, lead management, audience segmentation, data architecture, and system integration
Experience working with cross-functional teams and managing complex projects in a fast-paced environment
Strong understanding of data architecture, data integration, and marketing analytics
Strategic thinker who can connect the dots between campaign strategy, data requirements, and technical execution
Results-oriented, with a passion for using data to drive marketing performance and inform decision-making
Excellent communication and collaboration skills, with the ability to work effectively across different teams and levels of the organization
Ability to manage multiple projects simultaneously, demonstrating initiative, problem-solving skills, and attention to detail
Proven track record with B2B marketing and revenue generation strategies and digital marketing best practices
Company
ArrowCore Group
ArrowCore Group is a consulting firm that offers management consulting, technology innovation and business process management.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Brent Bassett
CEO
Rohit Pandey
Managing Director, COO
Recent News
Atlanta Business Chronicle
2025-03-25
Company data provided by crunchbase