Amtrak · 10 hours ago
Mgr Digital and Brand Operations (Campaign Producer) - 90296527 - Washington
Washington, DC
Full-time
Onsite
Mid, Senior Level
$113K/yr - $147K/yr
7+ years expAmtrak is a major railroad company connecting businesses and communities across the United States. They are seeking a Manager for Digital and Brand Production & Operations to oversee the execution of integrated marketing campaigns, focusing on brand awareness and ridership. The role involves collaboration with various teams to ensure effective campaign strategies and execution.
Service IndustrySoftwareTourismTravel
Responsibilities
Collaborate with marketing leadership, brand strategists, and business units to translate business objectives into a comprehensive campaign strategy and tactical plan
Support the strategic direction of Amtrak’s email program. This includes ad-hoc, recurring and automated or “trigger” campaigns. Gain alignment from key stakeholders across the organization
Ensure consistency of messaging and strategy across other channels of communication and that each campaign meets brand guidelines
Develop detailed campaign tasks and timelines, ensuring alignment with overall marketing goals and brand guidelines
Manage various aspects of the email program, including customer segmentation and audience management, creative review (copy, images), QA testing, approvals management and scheduling
Optimize and evolve the email channel to stay on pace with industry trends, new technology, standards and regulations. Continuously audit and evaluate current campaigns for opportunities to improve and automate
Work with internal teams and external agencies to define target audiences, messaging, and key performance indicators (KPIs) for each campaign
Track email campaign results, analyzing data and providing reports to stakeholders and making recommendations on improvements for future emails
Oversee the production of all digital and brand campaign assets, including but not limited to, digital display advertising, email campaigns, website landing pages, and print collateral
Serve as the primary project manager, coordinating with creative teams, media agencies, analytics specialists, and other cross-functional partners (e.g., Marketing and Advertising, Pricing and Revenue Management, CRM, Digital Design) to ensure flawless execution
Manage the campaign calendar, ensuring all deadlines are met and that production and launch processes are streamlined and efficient
Utilize data from various sources (e.g., Adobe Analytics, Salesforce Marketing Cloud, CRM systems) to monitor real-time email campaign performance and identify opportunities for optimization
Develop and implement A/B and multivariate testing strategies to improve email campaign effectiveness and gather actionable insights
Prepare comprehensive email campaign performance reports, including insights and recommendations for future campaigns, and present findings to stakeholders
Act as the central point of contact for all campaign-related inquiries and updates
Build and maintain strong relationships with internal and external partners to ensure a unified and collaborative approach to all marketing initiatives
Communicate campaign plans, progress, and results clearly and effectively to all levels of the organization
Qualification
Required
Bachelor's Degree required OR equivalent combination of training, education and relevant experience may be considered in lieu of a degree
At least 7 years of relevant experience required (some combination of digital marketing, email marketing and loyalty program experience)
Experience in the following: implementing integrated marketing plans, database management, direct response marketing programs and outbound email programs
Proficiency with Salesforce Marketing Cloud or similar enterprise ESP or marketing automation platform
Proficiency with analytics tools and applications such as Excel or Adobe Analytics
Ability to effectively communicate ideas, proposals and results to leaders and stakeholders
Excellent project management, organizational, interpersonal and communications skills with the ability to manage multiple projects and priorities in a fast-paced environment
Proven experience managing end-to-end campaigns across multiple digital and traditional channels
Preferred
Experience in travel, hospitality or transportation marketing to consumers
Excellent editing, proofreading and written communication skills. Attention to detail is critical for testing, QA of campaigns
Salesforce Marketing Cloud (SFMC) –knowledge of the entire suite of tools within SFMC including Content, Subscriber Data, Interactions, Automation Studio, Tracking, Reporting, and Admin
Experience with segmentation analysis and data mining methodologies aimed at acquisition, retention, loyalty marketing
Knowledge of sales cycle fundamentals and lifecycle communication best practices
Experience with brand management and brand-focused campaign execution
Proficiency in content management systems a plus
Understanding of customer data compliance requirements (as set forth by GDPR, CCPA, etc.)
Benefits
Health, dental, and vision plans
Health savings accounts
Wellness programs
Flexible spending accounts
401K retirement plan with employer match
Life insurance
Short and long term disability insurance
Paid time off
Back-up care
Adoption assistance
Surrogacy assistance
Reimbursement of education expenses
Public Service Loan Forgiveness eligibility
Railroad Retirement sickness and retirement benefits
Rail pass privileges
Company
Amtrak
Amtrak is a provider of intercity passenger rail services across the country, connecting major cities and regions.
10001+ employees
H1B Sponsorship
Amtrak has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (57)
2024 (40)
2023 (50)
2022 (52)
2021 (42)
2020 (34)
Funding
Current Stage
Late StageTotal Funding
$125.7MKey Investors
Federal Railroad AdministrationU.S. Department of Transportation
2024-09-03Grant· $63.9M
2023-09-25Grant· $8.8M
2022-08-18Grant· $45M
Leadership Team
John McSorley
Director of Critical Infrastructure Protection
Recent News
2026-01-05
bloomberglaw.com
2026-01-03
2026-01-03
Company data provided by crunchbase