BNY · 1 day ago
VP, Marketing and Communications Data Privacy
500 Grant Street, Pittsburgh, PA, 15258, US
Full-time
Onsite
Mid, Senior Level
7+ years expBNY is a leading global financial services company that influences nearly 20% of the world’s investible assets. They are seeking a Vice President to lead privacy-by-design across Marketing & Communications, defining and owning the privacy strategy and control framework aligned to enterprise standards and regulatory requirements.
Financial Services
Responsibilities
Embed privacy principles into all Marcom strategies, campaigns, channels, vendors and platforms, ensuring compliant, ethical use of personal data while enabling measurable marketing impact
Serve as the primary privacy point of contact for Marcom and a key liaison with Global Privacy Office, Legal/Compliance, Data Governance, and Technology
Establish governance for consent, preferences, tagging, and tracking technologies (cookies, pixels, SDKs), including standards for tag management and data minimization
Drive privacy-by-design in campaign planning, audience building, personalization, measurement, and MarTech/CDP/CRM integrations
Maintain an authoritative inventory of Marcom data flows, tagging, vendors, and cross-border transfers
Lead privacy impact assessments for Marcom initiatives, new channels, and technology changes; ensure risks are mitigated and remedial actions tracked to closure
Train and coach Marcom teams on privacy principles, data minimization and responsible measurement
Oversee third-party/vendor assessments for marketing tools, analytics, media partners and event platforms; ensure contracts contain appropriate privacy clauses and DPAs
Qualification
Required
7-9 years in marketing/digital marketing, privacy, compliance, or data governance, with at least 5 years working in privacy or risk programs in a global organization
Strong knowledge of major privacy regulations (GDPR, CCPA/CPRA) and marketing-specific laws/guidelines (CAN-SPAM, TCPA/SMS consent)
Demonstrated experience designing and operationalizing privacy-by-design for business use cases
Proven ability to lead cross-functional stakeholders and communicate complex privacy topics to senior executives and creative/marketing teams
Ability to identify risk, prioritization and remediate data privacy issues
Preferred
Understanding of marketing technologies (CDP/CRM, marketing automation, analytics, tag managers, DMPs/ad platforms, email/SMS, social)
Benefits
Highly competitive compensation
Benefits
Wellbeing programs
Flexible global resources and tools
Paid leaves
Paid volunteer time
Company
BNY
For more than 240 years BNY has partnered alongside clients, using its expertise and platforms to help them operate more efficiently and accelerate growth.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Brian A. Ruane
CEO Government Securities Services & Global Client Management
Chris Kearns
CEO, Depositary Receipts
Recent News
PR Newswire
2024-11-01
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