Walmart Canada · 12 hours ago
Senior Manager, Marketing Planning And Strategy - Personalization and Activation
Bentonville, AR
Full-time
Onsite
Senior Level
5+ years expWalmart Canada is seeking a results-oriented Senior Manager of Personalization Strategy to lead the execution and optimization of member-centric personalization initiatives. This role will bridge the gap between strategy and execution, focusing on driving high-value actions and increasing member retention across the Sam’s Club ecosystem.
DeliveryRetailShopping
Responsibilities
Design and execute a robust testing roadmap focused on identifying and scaling high-value actions that drive long-term member retention
Execute seamless personalization tactics across multiple touchpoints, including in-club experiences, web/app interfaces, and CRM/Email marketing
Standardize workflows and intake processes for launching personalization campaigns, ensuring high-quality execution with minimal friction
Lead the 'test-and-learn' culture, transitioning successful pilot programs into scalable, 'always-on' personalization tactics across the business
Identify smart data inputs and behavioral signals to feed into personalization models, ensuring our engines are optimized for member relevance and business impact
Partner with Marketing Automation teams to scale successful tests into automated, multi-channel member experiences
Collaborate with business partners to understand specific needs in different areas, ensuring personalization supports across the organization and roadmaps are aligned
Partner with Analytics to quantify the lift in retention and incremental revenue generated by personalization efforts
Translate complex performance data into actionable insights for leadership, highlighting which tactics are successfully feeding the personalization engine
Serve as a key leader in training and enablement, building institutional knowledge and promoting best practices for personalization tools across the organization
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
5+ years of experience in digital marketing, CRM, or eCommerce, with a heavy emphasis on testing and optimization
Familiarity with the tools used to power personalization, such as CDPs, marketing automation platforms, and analytics dashboards
Preferred
You have a proven track record of running sophisticated tests that lead to measurable shifts in consumer behavior
You understand that personalization is a long-term play for loyalty, connecting initiatives to broader business goals
You are equally comfortable discussing CRM email triggers, on-site product recommendations, and in-club digital engagement
You can take data science outputs and 'translate' them into clear marketing tactics that drive value
You have a 'roll up your sleeves' mentality and can navigate ambiguity to find solutions in a fast-paced environment
Benefits
Competitive pay
Performance-based bonus awards
Other great benefits for a happier mind, body, and wallet
Company
Walmart Canada
Walmart Canada is a subsidiary of Walmart that operates a chain of more than 400 stores nationwide. It is a sub-organization of Walmart.
10001+ employees
Funding
Current Stage
Late StageRecent News
Canada NewsWire
2025-12-18
Canada NewsWire
2025-12-03
Company data provided by crunchbase