Associate Director, Cross-Channel Planning jobs in United States
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Beauty Co-Lab · 1 day ago

Associate Director, Cross-Channel Planning

positionNYC Metro Area
timeFull-time
remoteHybrid
senioritySenior Level, Lead/Staff
money$70K/yr - $125K/yr
date7+ years exp

Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation. The Associate Director, Cross-Channel Planning is responsible for orchestrating integrated campaign development and execution, ensuring campaigns are cohesive, culturally relevant, and built for performance across paid, owned, and earned media.

Marketing & Advertising

Responsibilities

Own integrated timelines, deliverables, forums, and cross-agency accountability for major brand moments
Maintain the integrated campaign plan from planning through wrap
Translate integrated plans into BCL workflows and readiness requirements
Support moment strategy definition with BCL Planning, brand and agency partners
Shape integrated GTM narratives, audience approaches, media phasing, and channel roles across POE
Identify integration gaps and recommend improvements to strengthen impact
Ensure outputs ladder to business objectives and measurement priorities
Strong executional excellence with minimal friction across partners
Noticeable increase in cohesion and strategic clarity across campaigns
Improved effectiveness of priority moments through better integration
Stakeholder trust: 'this role drives decisions and alignment'

Qualification

Integrated planningMedia strategyMulti-channel activationAudience strategyMoment planningCross-channel activationCross-agency leadershipCultural planningMedia partnershipsCommunicationStrategic instincts

Required

7+ years in integrated planning, media strategy, multi-channel activation or account leadership
Strong communication and cross-agency leadership capabilities
Working fluency in audience strategy, moment planning, cross-channel activation workflow
Highly organized operator with strategic instincts with proven ability to drive campaigns from inception to delivery
Comfort presenting to senior stakeholders and maintaining a strong POV

Preferred

Experience in full-funnel GTM development
Strong POV on cultural planning and media partnerships

Benefits

Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits

Company

Beauty Co-Lab

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Beauty Co-Lab (BCL) is a bespoke Omnicom Group unit for L’Oréal USA delivering an industry-leading agency solution that drive business growth and transformation.
dateFounded in 2023
location
New York, New York, US
people-size51-200 employees

Funding

Current Stage
Growth Stage

Leadership Team

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Tara McCann
Director, Investment & Activation (JBPs/Partnerships)
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