King Arthur Baking Company · 17 hours ago
Associate Performance Marketing Manager
White River Junction, VT
Full-time
Hybrid
Mid Level
$80K/yr - $109K/yr
3+ years expKing Arthur Baking Company has been sharing the joy of baking since 1790 and is seeking an Associate Performance Marketing Manager to drive organic and paid media performance. This role involves managing digital ad campaigns, developing search strategies, and collaborating with content and technical teams to achieve marketing goals.
Food & Beverages
Responsibilities
Day-to-day management of paid media campaigns across Google, Bing, Meta, and other digital advertising platforms
Optimize bidding strategies, ad copy, and landing pages to maximize ROI
Develop and implement comprehensive SEO/AEO/GEO strategies to improve organic search rankings and traffic
Conduct keyword research, competitive analysis, and site audits to identify opportunities
Partner with editorial and ecommerce teams to ensure SEO best practices are embedded in content creation
Provide guidance on keyword targeting, metadata, and internal linking
Work with web development and UX teams to address technical SEO issues (e.g., site speed, crawlability, structured data)
Monitor and improve site architecture and mobile optimization
Track, analyze, and report on SEO and paid media performance using tools like GA4, Looker Studio, Ahrefs and SEMrush
Provide actionable insights and recommendations based on data
Run experiments to improve CTR, conversion rates, and landing page performance
Use data to inform iterative improvements
Evaluate and manage SEO/SEM tools and external agencies or consultants
Stay current with industry trends and platform updates
Qualification
Required
3+ years of experience in SEO and SEM, preferably in ecommerce or consumer brands
Proven track record of driving measurable growth through search
Expertise in digital advertising platforms (Google Ads, Bing, Meta, etc.) and SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
Deep understanding of search engine algorithms and ranking factors such as E-E-A-T
Understanding of AEO and GEO principles and how that impacts the organic search landscape
Familiarity with CMS platforms and basic HTML/CSS
Experience using AI tools (Copilot, ChatGPT, Claude, etc.) and building agents
Search Marketing Expertise – Deep knowledge of paid media, SEO, analytics tools, and best practices across search platforms
Analytical & Data-Driven Thinking – Ability to interpret complex data, uncover insights, and translate findings into clear optimization actions
Cross-Functional Collaboration – Skilled at partnering with content, ecommerce, UX, and technical teams to execute cohesive search marketing strategies
Strategic Problem-Solving – Strong ability to identify opportunities, diagnose performance issues, and develop effective solutions
Project & Workflow Management – Ability to juggle multiple projects, testing cycles, and cross-team initiatives with precision and timeliness
Passion for baking and connecting with our community of bakers
Ability to translate data into actionable insights
Proactive problem-solver who thrives in a fast-paced environment
Strong ownership mentality and accountability for results
Curiosity and drive to stay ahead of digital marketing trends
A collaborative spirit that aligns with King Arthur Baking's values and culture
Ability to work for prolonged periods at a desk, both in a home office and onsite, using a computer and other standard office equipment
Regular use of computer keyboard, mouse, and video conferencing tools
Ability to communicate effectively in person, over the phone, and through digital platforms
Occasional standing, walking, bending, or reaching within the office environment
May occasionally be required to lift or move items up to 15 pounds (e.g., office materials, documents)
Visual acuity needed for reviewing documents, spreadsheets, and data on screens
Ability to commute to the office for in-person meetings, trainings, or other business needs as required
Benefits
Medical
Dental
Vision
Company paid short- and long-term disability
Life insurance
Paid parental leave
Paid time off to rest
Paid holidays to have fun
A 401(k) with a company match
40 paid volunteer hours a year
Profit sharing
Participation in the Employee Stock Ownership Plan (ESOP)
Company
King Arthur Baking Company
The single word that defines the work experience at King Arthur Baking Company: PRIDE.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Karen Colberg
Chief Executive Officer
Brock Barton
Chief Financial Officer
Company data provided by crunchbase