Truist · 17 hours ago
Social Media Manager - Sports Sponsorships
Atlanta, GA
Full-time
Onsite
Senior Level
7+ years expTruist is a financial services company seeking a Social Media Manager specializing in Sports Sponsorships. The role involves developing and executing social media strategies to support brand experiences and community campaign goals, while managing multiple campaigns and ensuring brand consistency across platforms.
BankingFinanceFinancial Services
Responsibilities
Lead the development and delivery of multiple concurrent social media and/or influencer marketing campaigns and programs in alignment with enterprise and line of business strategies, goals and objectives
Oversee execution of content calendars, creative processes, legal/compliance/risk review processes, paid media strategies, measurement and reporting for all active campaigns
Facilitate scaling brand and company awareness, consideration and conversion through various social media channels, media plans and creative executions
Ensure brand visual and voice consistency across all social media and/or influencer marketing executions, including multi-cultural campaigns
Develop and deploy actionable plans to evolve, grow and optimize channel presence and engagement
Deliver strategic recommendations for innovative social media and/or influencer marketing tactics, initiatives and tech solutions
Build and maintain partnerships with senior leaders across marketing and the enterprise, as well as with social media channel and agency partners
Qualification
Required
Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Seven years of related experience or an equivalent combination of education and experience
Deep specialized (SME) and/or broad knowledge within the marketing social media and influencer marketing discipline
Sound and comprehensive understanding of business and organizational strategies and processes managing a process
Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
Sophisticated analytical skills and the ability to solve complex technical and business problems
Ability to influence others to adopt a new perspective
Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
Expertise with social media channels including Facebook, Instagram, Pinterest, TikTok, LinkedIn, SnapChat, etc
Preferred
Brand and sports partnerships social media marketing expertise
Financial services or related industry experience
Integrated marketing and/or digital marketing experience
Experience with delivering national social media and/or influencer marketing campaigns
Benefits
Medical
Dental
Vision
Life insurance
Disability
Accidental death and dismemberment
Tax-preferred savings accounts
401k plan
10 days of vacation
10 sick days
Paid holidays
Defined benefit pension plan
Restricted stock units
Deferred compensation plan
Company
Truist
Truist is the sixth-largest commercial bank in the U.S.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-01-01Seed
Leadership Team
Michael Maguire
Chief Financial Officer
James Cordovana
SVP of Cloud Security Enterprise Architect
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