HRO Resources - Partners in Growth · 12 hours ago
SR Coordinator
Warren, MI
Full-time
Onsite
Senior LevelUACL Logistics, a subsidiary of Universal Logistics Holding, Inc., is recognized as an industry leader in trucking solutions. They are seeking a Marketing Coordinator to develop and execute marketing strategies, manage brand identity, and support sales teams while ensuring compliance with industry standards.
Employee BenefitsHuman ResourcesInsurance
Responsibilities
Develop and execute a marketing strategy aligned with business goals (revenue growth, lane expansion, customer retention)
Manage and protect the UACL brand across all platforms: websites, trucks/trailers, terminals, digital ads, trade shows, and social media
Ensure consistent messaging around reliability, safety, service levels, and compliance
Oversee brand guidelines and visual identity
Support sales teams with marketing materials (pitch decks, case studies, one-sheets, RFP content)
Design campaigns to attract shippers, brokers, and enterprise logistics partners
Promote services including dedicated fleets, contract logistics, intermodal, truckload, and specialized solutions
Analyze market trends, customer needs, and competitor positioning
Manage website content, SEO, and performance
Oversee digital advertising campaigns (Google Ads, LinkedIn, industry platforms)
Lead email marketing and automation efforts
Track and report on performance metrics (leads, conversions, traffic)
Develop internal communication strategies for employees, drivers, and agents
Create messaging around company culture, safety initiatives, and operational updates
Support driver recruitment and retention campaigns
Coordinate newsletters, town halls, and intranet content
Plan and manage participation in trade shows, conferences, and customer events
Oversee booth design, promotional materials, and messaging
Coordinate sponsorships and industry partnerships
Produce engaging content: case studies, success stories, driver spotlights, videos, blogs, and social media posts
Highlight operational excellence, technology investments, and sustainability efforts
Ensure marketing claims comply with transportation regulations
Communicate safety standards, DOT compliance, and insurance positioning accurately
Stay current on logistics, supply chain trends, and transportation technology
Qualification
Required
Develop and execute a marketing strategy aligned with business goals (revenue growth, lane expansion, customer retention)
Manage and protect the UACL brand across all platforms: websites, trucks/trailers, terminals, digital ads, trade shows, and social media
Ensure consistent messaging around reliability, safety, service levels, and compliance
Oversee brand guidelines and visual identity
Support sales teams with marketing materials (pitch decks, case studies, one-sheets, RFP content)
Design campaigns to attract shippers, brokers, and enterprise logistics partners
Promote services including dedicated fleets, contract logistics, intermodal, truckload, and specialized solutions
Analyze market trends, customer needs, and competitor positioning
Manage website content, SEO, and performance
Oversee digital advertising campaigns (Google Ads, LinkedIn, industry platforms)
Lead email marketing and automation efforts
Track and report on performance metrics (leads, conversions, traffic)
Develop internal communication strategies for employees, drivers, and agents
Create messaging around company culture, safety initiatives, and operational updates
Support driver recruitment and retention campaigns
Coordinate newsletters, town halls, and intranet content
Plan and manage participation in trade shows, conferences, and customer events
Oversee booth design, promotional materials, and messaging
Coordinate sponsorships and industry partnerships
Produce engaging content: case studies, success stories, driver spotlights, videos, blogs, and social media posts
Highlight operational excellence, technology investments, and sustainability efforts
Ensure marketing claims comply with transportation regulations
Communicate safety standards, DOT compliance, and insurance positioning accurately
Stay current on logistics, supply chain trends, and transportation technology
Benefits
Medical
Dental
401K
Vacation
Company
HRO Resources - Partners in Growth
HRO’s solutions power businesses at every stage of the growth cycle, from startup to IPO. We are service-oriented, growth-minded, and client-first.
Founded in 2013
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2025-10-21Acquired
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