Spin Master · 13 hours ago
Senior Brand Manager
New York, NY
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $130K/yrSpin Master is a leading global children's toy, entertainment and digital gaming company. The Senior Brand Manager is responsible for driving the development and management of strategic marketing plans to enhance consumer demand in the US market while overseeing the Games Outdoor portfolio and leading a team to achieve marketing goals.
Digital EntertainmentManufacturingMarketingMobileToys
Responsibilities
Manage the Games Outdoor portfolio to exceed annual corporate goals – revenue, margin, market share and consumer demand in the US market
Manage the financial aspects of the portfolio, including costing and pricing, PL, marketing budget, forecasting, promotional opportunities, SKU rationalization and profitability analysis. Manage mix/pricing to achieve financial objectives, keep to pricing deadlines, liaise with Brand Finance and Sales
Collaborate with Sales and Marketing teams to establish consumer-centric retailer activation plans – product lines, strategic retailer marketing plans, promotional plans. Support customer and channel priorities, strategies and plans
Partner closely with Sales Operations and Commercial Analytics to add value to sales organization with actionable insights
Use forecasting and market insights tools including Circana and Brand Health Trend Reports to evaluate brand performance and marketing effectiveness
Leverage POS data, marketing performance, and competitive insights to drive commercial results across a portfolio of brands
Manage relationships with key external partners to ensure we deliver on brand priorities, amplification of current priorities and drive synergies across product, marketing and pricing
Identify market trends and competitive insights to support portfolio management and go-to-market plans for the US
Toy Fair – A key member of the wider team responsible for preparing for and contributing to Toy Fair. Present to trade/retail partners, through previews and Toy Fairs, to secure necessary levels and breadth of retail support
Manage relationship with external licensor partners and internal franchise teams on marketing plans, budgets, retail/commercial strategies, forecast submissions and creative approvals
People Management: Lead a team of direct reports on plans, targets, workload and development. Be a mentor within the wider business
Qualification
Required
Experience managing a portfolio of business in the US market
Passionate about the Games Outdoor category and has a deep understanding of how to go to market with products
Consumer product brand and marketing management experience in a new product-oriented industry, preferably in toys, entertainment, or other pop culture products
Strong brand management skills – experience with pricing, PL management, channel and portfolio management and ability to deliver strong marketing plans
Strong collaboration skills – ability to work closely with Sales to deliver against commercial goals
Demonstrated abilities to work in a matrix environment with the ability to forge strong relationships within the company
Experience managing pricing/profitability, forecasting, marketing budgets, and a PL with proven results of achieving MC/DC/GS$ targets
Working knowledge of a variety of marketing tactics from Digital, Social and Retail Media/Ecom
Ability to navigate or learn new systems – Power BI, SAP, Circana, Forecasting Tools
Required competencies include data/performance analysis, PL/pricing management, budget management, decision making ability, conceptual ability, creative ability, performance management, conflict management, and tenacity
Preferred
Experience working with licensors and managing licensed brands preferred
Benefits
Growth and Career Opportunities
Flexible Work Hours
Innovation, Collaboration and Fun
Comprehensive Benefits
Other fun Perks!
Company
Spin Master
Spin Master is a children's entertainment company that creates toys, games, entertainment, and digital games for children.
Founded in 1994
1001-5000 employees
H1B Sponsorship
Spin Master has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (1)
2023 (1)
2021 (1)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
$46.51M2022-11-10Post Ipo Secondary· $45.75M
2015-08-11Post Ipo Equity· $0.76M
2015-07-30IPO
Leadership Team
Max Rangel
CEO & Global President
Heather Oster
Global Head of Franchise Development
Recent News
Company data provided by crunchbase