Initiative · 1 day ago
Group Director, AI Enablement
Los Angeles, CA
Full-time
Onsite
Director/Executive
$160K/yr - $200K/yr
10+ years expInitiative is a media agency focused on reshaping the industry through innovative consumer experiences. The Group Director, AI Enablement, will lead the strategic adoption and integration of Artificial Intelligence across the agency's operations, driving innovation and enhancing client outcomes.
AdvertisingDigital MediaInnovation ManagementMarketing
Hiring Manager
Andrew Santosuosso
Responsibilities
Lead the overall strategy, development, and implementation of AI agents, tools, and initiatives across all agency functions, from media planning and buying to creative strategy and client servicing
Champion a culture of AI adoption, demonstrating a •Bias for Action• to accelerate the integration of AI into daily workflows and strategic decision-making
Ensure AI efforts are aligned with Initiative's strategic goals and client needs, delivering tangible business value
Design, develop, and champion the adoption of scalable, standardized AI-assisted workflows and platforms that optimize efficiency, enhance creativity, and deliver superior results for our clients
Apply the •Invent and Simplify• principle to streamline complex processes, making AI accessible and effective for diverse teams globally
Insist on the Highest Standards• in the creation and deployment of these workflows, ensuring reliability, performance, and user-friendliness
Act as the primary interface between cutting-edge AI research and practical, high-value applications within Initiative
Demonstrate •Learn and Be Curious• by continuously exploring emerging AI technologies (e.g., generative AI, advanced analytics, predictive modeling) and translating them into actionable, client-centric solutions
Dive Deep• into potential applications, prototyping and validating use cases that solve complex business challenges and create new opportunities in media and marketing
Establish and enforce robust governance frameworks, policies, and best practices for the ethical, safe, compliant, and effective use of AI
Earn Trust• by ensuring transparency, data privacy, intellectual property protection, and adherence to responsible AI principles in collaboration with legal and compliance teams
Proactively identify and mitigate risks associated with AI deployment, maintaining the highest standards of integrity and accountability
Develop and lead comprehensive AI literacy and upskilling programs for Initiative teams globally, fostering a culture of continuous learning and empowerment
Hire and Develop the Best• by identifying talent, providing mentorship, and creating pathways for employees to become proficient in leveraging AI as a strategic asset
Inspire confidence and capability across the agency, ensuring our people are equipped to thrive in an AI-powered future
Collaborate closely with client teams to identify AI-driven solutions that address specific client challenges, unlock new value, and drive •Customer Obsession•
Serve as an internal and external thought leader and evangelist for AI, inspiring innovation and driving a future-forward mindset across the agency and with our partners
Qualification
Required
10+ years of progressive leadership experience in technology strategy, product management, or technical enablement, with a significant and demonstrable focus on AI adoption and innovation in recent years. This experience should ideally be within a media, advertising, or technology agency environment, demonstrating a deep understanding of media operations and client needs
Deep understanding of the AI landscape, including machine learning, natural language processing, generative AI, and their practical applications in business
Proven track record of successfully driving large-scale AI adoption and transformation initiatives, demonstrating a clear ability to Deliver Results
Experience building and leading high-performing, cross-functional teams, fostering a culture of innovation and continuous improvement
Exceptional communication, presentation, and interpersonal skills, with the ability to translate complex technical concepts into clear business value for diverse audiences, embodying Are Right, A Lot through informed and persuasive communication
Strong analytical and problem-solving abilities, with a data-driven approach to decision-making and a willingness to Dive Deep
Demonstrated ability to operate with a Bias for Action and Think Big in a fast-paced, dynamic, and evolving environment
Extensive familiarity with media planning, buying, and optimization processes, and the challenges faced by modern marketers
Preferred
Experience with AI governance, ethics, and compliance frameworks in a regulated industry
A passion for the intersection of technology, creativity, and human behavior, aligning with Initiative's 'Fame & Flow' philosophy
Benefits
Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Company
Initiative
Initiative is a global communications network.
5001-10000 employees
H1B Sponsorship
Initiative has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (5)
2023 (7)
2022 (12)
2021 (3)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
Craig Galyon
Senior Group Director, Digital Partnerships
Fritha Hookway
Head of Strategy, Global
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