The Farmer's Dog · 12 hours ago
Content Strategist Lead
New York, New York, United States
Full-time
Onsite
Senior Level, Lead/Staff
$198K/yr - $215K/yr
8+ years expThe Farmer’s Dog is committed to transforming pet health through innovative and personalized pet food solutions. As a Content Strategist Lead, you will own the content strategy that shapes how the company communicates with its customers, ensuring clarity and effectiveness in the digital product experience while collaborating across various teams to drive impactful storytelling.
Consumer GoodsE-CommerceFood and BeveragePersonalizationPetSubscription Service
Responsibilities
Own product content strategy and architecture by defining and evolving the content strategy that governs how information, messaging, and narrative flow across the product platform, from marketing pages to feature-based micro copy
Leverage consumer insights to drive effective storytelling by partnering with Product, Consumer Research, and Brand to understand customer motivations, perceptions, and emotional drivers, translating those insights into product content that resonates within real user flows and decision-making moments
Design storytelling systems that scale by creating modular content frameworks and narrative structures that adapt across pages, components, and contexts, supporting personalization, experimentation, and platform growth without sacrificing consistency
Set the standard for how language communicates care, scientific credibility, and value across the product, ensuring complex information is clear, trustworthy, and actionable within key decision moments
Lead with insight and evidence by using usability research, behavioral data, experimentation, qualitative insight, and brand-led consumer research to inform content architecture, guide prioritization, and measure effectiveness
Collaborate across disciplines with clear ownership by partnering deeply with Product Design and Engineering to embed content strategy into product systems, while collaborating with Brand, Legal, and Veterinarians teams to ensure accuracy, alignment, and integrity
Evolve core product experiences by reimagining foundational surfaces, including homepage, landing pages, signup, and plan selection, into experiences that feel coherent and distinctly The Farmer’s Dog
Mentor others by sharing frameworks, critiques, and strategic perspectives that elevate the product experience and strengthen our culture of craft, care, and clarity
Qualification
Required
8+ years of experience in content strategy, content design, UX writing, or a related discipline, with deep experience embedded in product organizations
Owned content strategy across complex product platforms, shaping scalable systems, frameworks, and content architecture beyond individual pages or campaigns
Strong fluency in information architecture, design systems, and product flows, and understand how content functions within technical, regulatory, and business constraints
Experience translating data, consumer insights, and brand inputs into product-level content strategies that resonate within real user journeys and decision-making moments
Ability to operate at multiple altitudes, defining strategic principles and architecture while ensuring clarity and precision in execution, even amid ambiguity
Collaborative, influential leadership style, partnering effectively with Product, Design, Engineering, Brand, Legal, and subject-matter experts, and influencing senior stakeholders through clear thinking, empathy, and strong points of view
Owner with excellent problem-solving skills, strong attention to detail, and the ability to prioritize effectively in a fast-paced, ambiguous environment
Skilled communicator with the ability to absorb and distill complexity into simple terms that drive alignment and decision-making
Benefits
Dog-friendly office in Greenwich Village
Market-competitive compensation and equity packages
Comprehensive Healthcare, Dental, and Vision
Company supported mental health benefits
12 week paid parental leave
Competitive 401k plan with company match
Flexible PTO
Discounted fresh food for your pup
Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug
Company
The Farmer's Dog
The Farmer's Dog is a pet food company that offers fresh dog food with online services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$103.1MKey Investors
Insight PartnersShasta VenturesForerunner
2020-01-15Series C· $54M
2019-01-15Series B· $39M
2017-05-18Series A· $8.1M
Leadership Team
Jonathan Regev
Co-Founder, CEO
Brett Podolsky
Co-Founder
Recent News
2025-10-24
Company data provided by crunchbase