Mercury Fiber · 21 hours ago
Field Marketing Manager - Mt. Vernon/North Anderson Sales Region
Anderson, IN, US
Full-time
Onsite
Entry, Mid Level
2+ years expMercury Fiber is a leading provider of high-speed Internet and digital phone service, and they are seeking a Field Marketing Manager. This role involves developing and executing localized marketing strategies to enhance brand presence and drive customer engagement in specific regions, requiring strong project management skills and strategic thinking.
InternetMobile
Responsibilities
Develop and implement regional marketing strategies that align with overall company objectives and target audience needs
Plan, coordinate, and execute field marketing campaigns, events, and promotions to generate leads and drive sales
Conduct market analysis to identify opportunities, competitive landscape, and customer preferences, ensuring marketing strategies are data driven
Work closely with sales, product, and corporate marketing teams to ensure alignment of messaging, goals, and initiatives
Monitor and report on the effectiveness of marketing initiatives, analyzing metrics and making recommendations for improvement
Build and maintain relationships with local businesses, community organizations, and influencers to enhance brand presence and drive community engagement
Collaborate with the marketing team to develop localized marketing materials, including brochures, presentations, and social media content
Provide training and support to local sales teams on marketing initiatives and best practices
Assist with sales efforts as needed, including direct selling and product demonstrations
Qualification
Required
Bachelor's degree in marketing, Business Administration, or a related field preferred
At least 2 years of experience in field marketing or a related role, preferably in a B2C environment. Technical industry experience a plus
Proven record of developing and executing successful marketing campaigns and events
Flexibility to work in varying shifts, including evenings and weekends
Strong analytical skills with experience in data-driven decision-making
Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels
Proficiency in marketing tools and CRM systems
Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment
Strong organizational and analytical skills
Ability to travel as needed to support regional initiatives. This could include up to 2 hours via company vehicle up to three times per week and one overnight stay once per month
Valid driver's license and ability to travel as needed to support regional initiatives
Benefits
Health
Vision
Basic Dental & Life Insurance
STD
LTD
401k
Paid Time Off
Paid Training
Company
Mercury Fiber
At Mercury Fiber, we believe that fast, reliable internet is the foundation of thriving communities.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-11-08Acquired
Leadership Team
Garrett Wiseman
President/CEO
Anastasia Krotov
Chief Financial Officer
Recent News
2024-04-15
2024-03-14
Company data provided by crunchbase