Austin American-Statesman · 1 day ago
Brand Marketing Manager
300 West 57th Street, New York, NY, 10019, US
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $75K/yr
5+ years expKing Features is a premier producer and distributor of iconic intellectual properties, seeking a passionate Brand Marketing Manager to grow its portfolio of beloved character brands. This role involves brand strategy, public relations leadership, and marketing support for licensing partners, ensuring brand integrity and driving awareness and revenue opportunities.
DeliveryJournalismMedia and EntertainmentNewsPrintingPublishing
Responsibilities
Partner with the Senior Brand Marketing Manager to support long-term brand planning and day-to-day brand stewardship across the full King Features IP portfolio
Serve as a brand expert across all King Features brands, ensuring consistency in positioning, voice, and messaging across licensing, publishing, gaming, experiential, entertainment, marketing, and press
Proactively identify and propose brand marketing initiatives that drive awareness, cultural relevance, and revenue opportunities
Research trends, insights, and marketplace opportunities to inform strategic recommendations
Lead the planning and execution of approved marketing initiatives and special projects from concept through completion, including timelines, budgets, vendors, creative development, logistics, and reporting
Prepare post-campaign recaps and performance summaries for internal stakeholders
Act as the first point of contact for public relations, managing the external PR agency relationship
Own PR calendars and timelines, ensuring alignment with brand, licensing, and partner priorities
Conduct first reviews of press materials and manage internal feedback loops
Oversee press distribution and track coverage to deliver internal PR performance summaries
Serve as the primary marketing contact for licensing partners, working closely with the Licensing team to track key launches
Coordinate and lead marketing support for key licensing launches, including press, social, and marketing tie-ins
Support the creation and ongoing maintenance of external sales decks and one-sheets used to drive licensing opportunities
Develop and update internal brand tools such as brand story decks and brand bibles on a quarterly basis
Oversee Popeye.com, KingFeatures.com, and other portfolio brand sites as needed, including monthly content updates, blog posts, and coordination with digital teams on SEO strategy
Manage relationships with costume character partners
Act as the first point of contact for story-driven submission reviews across publishing, gaming, experiential, and other categories, partnering with the Brand Marketing Coordinator to execute reviews
Assist with general product approvals as needed and escalate when deeper brand guidance is required
Curate and distribute quarterly newsletters, highlighting brand activity and performance
Manage and oversee award submissions across brands and categories
Track departmental expenses against budget and submit invoices in partnership with Finance and AP
Assist with vendor setup and internal operational processes
Participate in ad-hoc projects as needed. At King Features, teamwork is core to how we operate, and flexibility is essential to meeting shared goals
Qualification
Required
Bachelor's degree
5+ years of experience in brand marketing, brand management, or related fields
Demonstrated experience building or managing brands; character IP or licensing experience strongly preferred
Exceptional project management, organizational, and communication skills
Ability to manage multiple priorities and adapt quickly in a fast-paced environment
Strong relationship-building and account management skills
Comfort presenting to partners and internal senior leadership
Advanced proficiency in PowerPoint and Canva with a strong understanding of design principles
High proficiency in Microsoft Office, including Excel, PowerPoint, Word, Outlook, as well as Google Workspace, Dropbox, and Teams
Preferred
Experience working with PR agencies or managing press initiatives
Familiarity with licensing, product development, or partner marketing workflows
Experience in entertainment, media, publishing, gaming, or experiential marketing
Working knowledge of Adobe Creative Suite, WordPress, and emerging AI tools
Strong awareness of pop culture, consumer trends, and the evolving brand landscape
Candidates should be prepared to provide work samples demonstrating brand thinking, presentation skills, and creative execution
Company
Austin American-Statesman
The Austin American-Statesman has been the leading source of news and information for Central Texas since 1871, serving a dynamic and fast-growing region anchored by the capital city of Texas.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2018-03-06Acquired
Leadership Team
Eddie Burns
Retired - CFO
Recent News
2025-03-06
Company data provided by crunchbase