Cactus · 16 hours ago
Broadcast Media Buyer
Denver, CO
Full-time
Onsite
Mid, Senior Level
$70K/yr - $80K/yr
5+ years expCactus is seeking a deeply experienced, strategic and thoughtful Broadcast Media Buyer to join their growing media team. The role involves managing the day-to-day needs of broadcast campaigns, executing and optimizing traditional broadcast campaigns across various accounts, and negotiating rates to secure value for clients.
AdvertisingBrand MarketingMarketing
Responsibilities
Lead the negotiation of broadcast rates, added value, and premium placements for local broadcast television, cable television and radio to ensure maximum ROI
Manage the full lifecycle of the buy, from sending RFPs and evaluating station proposals to issuing insertion orders and managing traffic instructions to billing reconciliation and post-buy delivery
Actively manage the makegood process in real-time, partnering with sellers to ensure integrity of buys is maintained and required makegood documentation is collected and organized in real-time
Monitor ongoing campaign performance in real-time and compile impactful "post-buy" reports with key learnings to drive future optimizations
Partner with Broadcast Operations and Billing teams, and manage a Broadcast Coordinator to successfully reconcile vendor invoices in a timely and accurate fashion. This will include performing invoice review relative to Strata Buy Summaries, identify discrepancies and credits, create required documentation and perform invoice markup, and ensure alignment between client billing and vendor invoices
Utilize industry tools (e.g., Nielsen, Strata/FreeWheel) and inputs from actual market conditions to analyze market trends, ratings, and audience delivery to inform buying decisions
Foster and maintain strong, productive relationships with media vendors and station reps to stay ahead of inventory shifts and special opportunities
Work closely with the media planners and other buyers to ensure broadcast strategies align with broader multi-channel marketing goals
Meticulously track spending and reconcile billing to ensure financial accuracy across all broadcast placements
Qualification
Required
5+ years of experience in broadcast media buying within an agency environment
Strong understanding of the evolving broadcast landscape and shifting media trends
High proficiency with industry standard tools and platforms, specifically Freewheel/STRATA and Nielsen)
Proven track record of successful negotiation, broadcast buying and buy management
Proficiency with industry standard tools and platforms (e.g., STRATA, Mediaocean, Nielsen, Comscore)
Exceptional written and verbal communication skills and experience working within modern communication tools like email, Slack, project management software, etc
Highly analytical with the ability to interpret data and translate it into actionable insights
A proactive, 'can-do' attitude that thrives in a collaborative, remote-first, and fast-paced environment
Preferred
Experience working in the lottery category is a plus
In person (hybrid schedule of three days / week in the office, two days/week remote) is preferred, but we are open to remote
Company
Cactus
Cactus provides marketing strategy and systems and creative executions for national and global brands.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Joe Conrad
Founder and CEO
Jeff Graham
President & CMO
Recent News
2025-03-19
2024-05-28
2024-05-02
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