Paramount+ · 5 days ago
Director, Retention Marketing, Paramount
New York, NY
Full-time
Onsite
Lead/Staff, Director/Executive
$110K/yr - $150K/yr
5+ years expParamount+ is a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global. The Director of Retention Marketing will oversee programming commitment teams, develop subscriber journeys, and partner with various teams to enhance audience engagement and retention strategies.
Entertainment
Responsibilities
Oversee the programming commitment team that encompasses developing and executing end to end subscriber journeys for key subscriber segments and across all marketing channels
Partner with content programming, brand and partnership marketing leads to build segmentation strategies and define goals & priorities to drive higher content commitment
Identify new scalable audience segment opportunities that drive deeper commitment, content diversification and habitual usage
Measure and report on results of marketing efforts assessing results against specific metrics and size opportunities for scale
Partner with the Product team to align on roadmaps and unlock new use cases facilitating video discovery and continued commitment, including episode/series completion
Partner with the CRM team to evaluate and integrate new technologies, platforms, and channels to reach and engage our audiences
Qualification
Required
5+ years of retention marketing experience in lifecycle programs, segmentation and automation strategy
Preferred
Direct-to-consumer subscription and/or streaming product experience a plus
Highly analytically and data-driven with the ability to surface meaningful insights from large data sets
Consistent record of building, leading and developing hard-working teams
Agile and fluid marketer with test and learn mentality to rapidly iterate on findings
Ability to quickly learn and navigate several internal processes, procedures, as well as data and content management systems
Benefits
Medical
Dental
Vision
401(k) plan
Life insurance coverage
Disability benefits
Tuition assistance program
PTO
Bonus eligible
Company
Paramount+
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Dara Gruen
Vice President, Product Partner Operations
Mallory Dash
VP Lifecycle Marketing, Partner Engagement
Company data provided by crunchbase