XBOW · 21 hours ago
Web Experience Director
United States
Full-time
Remote
Director/Executive
8+ years expXBOW is a company focused on offensive security through AI technology. They are seeking a Director of Web Experience to lead the strategy and execution of their website, ensuring it effectively communicates the brand's narrative and engages users.
ComputerNetwork Security
Responsibilities
Define what XBOW should feel like on the web: voice, tone, motion, pacing, and structure
Build and evolve the website into a brand system with consistent patterns, templates, and storytelling frameworks
Ensure every web touchpoint reinforces trust, clarity, and XBOW’s edge, without sanding down what makes us different
Establish web as a creative surface that can move fast without becoming messy or inconsistent
Partner with Creative and AR/PR to turn launches, research releases, and major announcements into web moments that land
Translate complex ideas (AI-driven offensive security, autonomous vulnerability discovery) into experiences that are accessible and compelling without losing technical credibility
Create storytelling standards and reusable narrative modules that scale, from homepage storytelling to deep product explainers to research showcases
Build a 'launch-to-web' pipeline that ensures the site updates at the speed of XBOW’s breakthroughs
Own execution through internal engineers and/or agency partners: scope, timeline, resourcing, requirements, and delivery
Build a clean operating system for web work across Creative, Content, Engineering, and Marketing with high velocity and a high bar
Provide technical direction and guardrails, ensuring the site remains modular, maintainable, and performance-forward as it scales
Drive strong QA, release practices, and governance so the site never becomes fragile or slow
Set and enforce a high bar for craft: interaction design, animation/motion quality, typography, responsiveness, and accessibility
Own web performance and quality across Core Web Vitals, SEO fundamentals, tracking integrity, and overall reliability
Ensure web experiences feel fast and effortless, even when the storytelling is bold and rich
Maintain the balance between expressiveness and precision: the site should be artful, but always clear
Use web as a lever for organizational alignment, helping teams sharpen messaging and narrative through what ships live
Partner with Paid and Growth to ensure campaigns and landing pages maintain the brand bar and work as cohesive extensions of the site
Work with Organic Growth to make storytelling discoverable without compromising brand quality
Turn user behavior and qualitative feedback into improvements across narrative, structure, and web experience systems
Qualification
Required
8+ years of experience owning web experiences for high-growth brands or category-defining companies
Proven ability to treat a website as a brand surface and narrative system, not just a marketing channel
Strong technical fluency with modern web development (React/Next.js ecosystems preferred) and the ability to direct architecture decisions without being the primary implementer
Experience managing internal development teams and/or agency partners, delivering high-quality work under tight timelines
Excellent taste and strong creative instincts: you can define what 'world-class' looks like and enforce it
Deep understanding of how narrative, motion, and interaction design shape perception and trust
Strong cross-functional leadership skills and the ability to drive clarity, speed, and alignment across teams
Comfort operating in ambiguity and building systems from scratch
Preferred
Experience leading major site rebuilds, web rebrands, or high-velocity launch pipelines
Experience with research-heavy, technical storytelling (AI, cybersecurity, developer tools)
Experience building modular systems: design systems, component libraries, scalable CMS architecture
Familiarity with SEO/GEO fundamentals, experimentation programs, and attribution/tracking infrastructure
Company
XBOW
XBOW operates autonomously, carrying out commands and analyzing the results to achieve higher-level objectives.
51-200 employees
H1B Sponsorship
XBOW has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
Funding
Current Stage
Growth StageTotal Funding
$117MKey Investors
Altimeter CapitalSequoia Capital
2025-06-24Series B· $75M
2025-01-01Series A· $22M
2024-07-16Seed· $20M
Leadership Team
Jonaki Egenolf
Chief Marketing Officer
Nico Waisman
Head of Security
Recent News
2026-01-22
2025-12-11
Company data provided by crunchbase