Colleen Rothschild Beauty · 3 hours ago
Social Media Specialist
Addison, TX
Full-time
Onsite
Entry, Mid Level
2+ years expColleen Rothschild Beauty is looking for a Social Media Specialist to manage the brand's social media presence. This role involves executing brand strategy through content creation, community management, and analytics across various platforms like Instagram and TikTok.
CosmeticsE-CommerceHealth CareRetail
Responsibilities
Execute social content based on established brand strategy, campaign direction, and messaging frameworks
Own the creation and execution of founder-led content, including messaging translation, filming support, and platform-native publishing
Create in-house content, including iPhone photography, short-form video, BTS, product rituals, and educational content
Write captions that reflect brand voice, tone, and storytelling direction
Schedule and publish content across approved platforms
Maintain a clear, organized, and forward-looking content calendar
Manage platform-specific execution and publishing across: Short-Form & Social Content
Instagram Reels
Instagram Stories
Instagram Feed Posts
TikTok
YouTube Shorts
Facebook Posts
Actively manage comments and DMs on a daily basis
Engage thoughtfully with customers, followers, and creators
Escalate issues, trends, or meaningful feedback appropriately
Identify brand advocates and organic UGC opportunities
Source, brief, and manage creators for organic and paid UGC
Coordinate with UGC agencies and independent creators
Track deliverables, usage rights, approvals, and timelines
Organize, tag, and archive content assets for reuse across teams
Collaborate with Paid Media on UGC needs, formats, and testing priorities
Review and catalog existing content
Identify evergreen assets suitable for reuse or repurposing
Build and maintain an organized, searchable content library
Create systems that reduce unnecessary content recreation
Track, report, and optimize against defined KPIs across platforms
Identify top-performing content by format, theme, and objective
Distinguish content that drives awareness versus conversion
Deliver clear monthly insights and recommendations
Maintain SOPs and documentation to support continuity and scalability
Qualification
Required
2–4 years of hands-on social media execution experience
Strong working knowledge of Instagram and TikTok (creation, publishing, trends, and platform mechanics)
Comfortable shooting and editing short-form content
Work fluently with tools and platforms for planning, creation, organization, and publishing (e.g., project management, creative planning, and social scheduling tools)
Highly organized, proactive, and detail-oriented
Thrives with clear direction and cross-functional collaboration
Values brand discipline and consistency over trend-chasing
Brings a positive, collaborative attitude and the flexibility to adapt in a fast-paced, team-oriented environment
Preferred
Experience in beauty, fashion, or consumer packaged goods (CPG) brands preferred
Company
Colleen Rothschild Beauty
Colleen Rothschild Beauty specializes in skincare, haircare and body care products.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Colleen Rothschild
Founder/President
Recent News
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