The Loren Austin · 19 hours ago
Senior Marketing Manager
Austin, Texas Metropolitan Area
Full-time
Onsite
Senior Level
5+ years expThe Loren Hotel is an internationally recognized luxury hotel group located in Austin, offering a unique blend of sophistication and curated culture. The Senior Marketing Manager will develop and execute strategic marketing initiatives to enhance brand positioning, drive demand, and support revenue growth across all hotel outlets.
HospitalityHotelResortsRestaurants
Responsibilities
Develop and implement a content strategy, including managing social media channels, creating advertising campaigns, and producing content for print, including all hotel collateral, email, and other digital platforms
Create and manage digital marketing campaigns that align with business objectives, which can include everything from building brand awareness to driving direct bookings and ensure profitability and effectiveness
Oversee and execute paid digital advertising campaigns, search engine optimization (SEO/SEM), and email marketing initiatives
Monitor, analyze, and report daily, weekly, monthly on key digital marketing metrics and ROI to assess performance and identify trends and file and organize data
Manage and grow social media communities through strategic engagement with followers and potential guests
Work with other departments, such as sales and revenue management, to set digital sales goals and ensure a cohesive marketing strategy
Maintain and lead weekly meetings on Austin property offers, packages, and activations
Ensure all marketing efforts align with internal execution plans
Oversee the marketing of room and F&B packages, activations, and events
Coordinate event graphics, website updates, in-room TV promotions, and press releases
Develop and distribute newsletters and promotional e-blasts through Revinate
Provide performance reporting for email campaigns
Manage website updates, including event listings, press articles, restaurant menus, and promotional content
Plan and execute large-scale events, Paggi House exhibition openings and activations
Hire and coordinate vendors (photographers, rentals, florals, AV, etc.)
Collaborate with Catering Sales and Banquets teams for seamless event execution
Manage private event guest lists, invitations, and marketing collateral
All other duties as assigned, requested, or deemed necessary by leadership
Qualification
Required
Bachelor's degree in Marketing, Communications, Hospitality, Public Relations, or a related field; or equivalent education/experience
Minimum 5 years in marketing position with at least 2 years in a hotel marketing, strongly preferred
Strong knowledge of SEO, paid media, social media marketing, email marketing and content creation
Strong interpersonal, verbal and written communication skills
Excellent attention to detail
Ability to analyze campaign performance data and make data-driven decisions
Skilled in managing multiple projects and stakeholders simultaneously
Excellent communication and literary skills to work with various internal teams, management and potentially external clients
Ability to create and edit along brand standards literary content, promotional newsletters, and direct marketing messages as needed
Previous experience with hotel-specific systems like CRMS's and reservations platforms
Ability to multi-task and handle multiple projects and assignments simultaneously
Ability to be accountable, reliable and meet deadlines
Maintain The Loren Hotel Austin standards of conduct and appearance
Manage and oversee third party contractors as needed
Excellent hearing necessary for verbal interaction with guests and associates
Excellent vision necessary to view set-ups
Excellent speech communication skills required for verbal interaction with guests and associates
Excellent literacy necessary to read and post data content of marketing communications
Preferred
Previous hotel management experience, preferred
Previous work experience with graphic design, photography, video creating and editing, print and collateral
Previous experience using Adobe Illustrator, InDesign, Photoshop, and Canva, preferred
Familiarity with Austin's hospitality and events scene, preferred
Benefits
Participation in 401(k) with company match of up to 4%
Medical with 0 deductible/0 co-pay options/Dental/Vision/FSA/STD/LTD/Life and AD&D/Hospital Indemnity
Paid PTO
Paid Holidays
Paid Maternity/Paternity Leave
Employee Assistance Program
Complimentary Employee Meal
Complimentary Bus Passes
50% off Dining in Nido
Recognition Programs, Incentives and Celebrations
Benefits available to Part time Associates
Company
The Loren Austin
With its unparalleled views of Lady Bird Lake and the Austin skyline, The Loren invites discerning residents and guests to experience the ultimate in understated luxury and curated Austin culture.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase