Truck Centers, Inc. · 8 hours ago
Digital Marketing Specialist
Troy, IL
Full-time
Hybrid
Mid Level
$64K/yr - $96K/yr
3+ years expTruck Centers, Inc. is a long-established dealership network representing Freightliner and Western Star trucks. They are seeking a Digital Marketing Specialist to enhance their online presence and brand awareness through strategic digital marketing initiatives, content creation, and performance tracking.
AutomotiveEducation
Responsibilities
Build and execute digital marketing strategies that include SEO best practices, paid search, and organic content to support brand awareness and lead generation
Create and manage a unified content calendar across social and digital platforms aligned with TCI goals
Support key business areas with content and campaigns — including heavy-duty truck service, truck sales, parts marketing, and recruiting/employer brand
Partner with agency vendors and serve as the day-to-day liaison to produce and manage engaging, SEO-friendly content across web, social, and advertising channels
Oversee and optimize TCI’s website and Google Business Profiles to improve user experience, visibility, and local search performance
Track and analyze campaign performance across paid search, social, and digital platforms using tools like Google Analytics and Google Search Console; use insights to improve ROI
Monitor brand reputation and engagement across platforms, identify trends, and respond where appropriate to support customer satisfaction
Stay current on digital marketing trends, AI tools/practices, and emerging platforms to keep TCI ahead
Qualification
Required
Bachelor's degree in marketing, communications, digital media, or related field
3–5 years of experience in digital marketing, with proven expertise in creative content development, planning content calendars, email marketing, SEO/SEM and social media management
Demonstrated ability to improve website visibility, search rankings, and conversion performance through organic and paid strategies
Strong understanding of Google Ads, Google Analytics, and SEO tools (e.g., SEMrush, Moz, Ahrefs)
Creative thinker with strong storytelling skills and exceptional written and verbal communication
Proficiency with Microsoft Office Suite, Adobe Creative Suite, and digital marketing/social listening tools (i.e., HubSpot, Meltwater, and CRM systems)
Basic knowledge of HTML and web content management systems (CMS) a plus
Strong organizational skills, attention to detail, project management experience and ability to juggle a variety of projects and deadlines simultaneously
Collaborative, adaptable, and proactive with a continuous improvement mindset
Valid driver's license with ability to meet insurance requirements
Must be willing to participate in a pre-employment background check and drug screen
Preferred
PR or digital marketing agency experience preferred
Benefits
401(k) with company match
Health insurance with 3 plan options to choose from, Vision Insurance, and Dental Insurance
Paid time off including paid volunteer time
Disability insurance
FSA and HSA options
Company paid Life and AD&D insurance
Maternity leave
Employee assistance program
Wellness program
Company paid uniforms
Company
Truck Centers, Inc.
Truck Centers is a transportation company offering training center and dealership services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Katie Hopkins
President/COO
Recent News
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2024-02-10
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2023-12-28
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2023-12-28
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