PolyNovo Limited · 3 hours ago
Sr. Product Marketing Manager - Outpatient Wound Care
United States
Full-time
Remote
Senior Level
$160K/yr - $180K/yr
5+ years expPolyNovo Limited is committed to improving patient outcomes through innovative medical devices. The Sr. Product Marketing Manager will lead the marketing strategy for outpatient wound care, focusing on driving adoption and market expansion across various care settings.
Medical Device
Responsibilities
Own the downstream product marketing strategy for PolyNovo’s outpatient wound care portfolio
Define positioning, value propositions, and messaging tailored to outpatient care settings
Align product strategy with site-of-care economics, workflow realities, and reimbursement drivers
Support new product launches, line extensions, and indication expansion relevant to outpatient use
Develop and execute integrated marketing campaigns to drive awareness, trial, and adoption
Partner with Sales to translate strategy into field-ready tools, including:
Sales decks & leave-behinds
Case studies and clinical storytelling
Objection handling and competitive positioning
Support national, regional, and local programs that accelerate outpatient growth
Deeply understand outpatient wound care dynamics, including:
Referral patterns
Economic decision-makers
Competitive landscape (synthetic vs. biologic solutions)
Conduct voice-of-customer research with physicians, nurses, administrators, and IDNs
Monitor competitive activity and proactively evolve messaging and strategy
Partner with Market Access to ensure clear reimbursement positioning
Translate complex reimbursement pathways into simple, actionable field tools
Support educational efforts related to coverage, coding, and payment in outpatient settings
Serve as the primary outpatient marketing liaison across:
Sales leadership & field teams
Medical Affairs & Clinical
Global Marketing & Product teams
Align U.S. execution with global brand strategy while tailoring for local market needs
Contribute to annual marketing planning, budgeting, and performance measurement
Qualification
Required
Bachelor's degree required (Bachelor's degree in Marketing, Business Administration, or a related field preferred)
5+ years of experience with a proven track record in Product Management within Healthcare or Medical Devices, including success in building, motivating, and leading teams
5+ years of experience in product marketing or downstream marketing
Experience in medical devices, wound care, regenerative medicine, or adjacent healthcare markets
Proven success supporting sales teams and commercial execution
Strong understanding of outpatient healthcare environments
Ability to translate clinical and economic value into compelling commercial messaging
Excellent communication, collaboration, and project management skills
Travel Flexibility: Willingness to travel as required, potentially up to 50%
Preferred
Direct experience in outpatient wound care, skin substitutes, biologics, or surgical products
MBA or advanced degree preferred
Exposure to reimbursement, coding, and coverage dynamics
Experience working in matrixed, global organizations
Comfort operating in high-growth, evolving markets
Benefits
Total compensation package consisting of base salary, bonus, and incentive plans
401k plan with company match
Comprehensive medical, dental, and vision insurance for employees and their families
Generous paid time off, 12 company holidays, and two paid Nurture days per year
Parental leave for primary and secondary caregivers
Company
PolyNovo Limited
PolyNovo is a disruptive medical technology company.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
M
Mike Mihalic
Sales Director
Recent News
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2026-01-19
2025-10-28
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2025-10-03
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