Wilding Brands · 6 hours ago
Senior Brand Manager
Louisville, CO
Full-time
Onsite
Mid, Senior Level
4+ years expWilding Brands is a dynamic collective of craft beverage brands headquartered in Lafayette, Colorado, dedicated to creativity and community connection. The Senior Brand Manager will act as a key connector between brand marketing, sales, and distribution teams, leading sponsorships and activations to drive brand awareness and commercial growth. This role requires strong leadership, creativity, and relationship management to ensure successful execution of brand strategies and product launches.
Food and Beverage
Responsibilities
Lead the go-to-market strategy for new product launches and key initiatives across wholesale and on-premise channels
Develop and manage annual sales and marketing calendars to align programming across marketing, sales, and distributor teams
Build and execute wholesale marketing programs, promotions, and incentives designed to drive distribution, velocity, and visibility
Ensure consistent brand storytelling and execution across trade materials, activations, and field marketing efforts
Identify, negotiate, and secure sponsorships and partnerships that align with brand and business objectives
Lead planning and execution of large-scale events, festivals, and experiential activations
Manage all partner relationships, budgets, and deliverables from negotiation through post-event recap
Collaborate with Sales, Creative, and Digital teams to integrate event and sponsorship programming into broader brand campaigns
Develop content, collateral, and promotional assets that bring activations to life and maximize earned media value
Cultivate strong relationships with key accounts and distributor partners to expand visibility, support programming, and strengthen market execution
Partner with distributor sales reps on programming, incentives, and education to ensure alignment with brand priorities
Support sell-in efforts with presentations, activation plans, and promotional tools for top accounts
Track and report marketing KPIs across trade programs, sponsorships, and activations
Deliver sponsorship recaps, ROI analyses, and recommendations for improvement
Monitor competitor and category activity to inform strategy and identify opportunities for growth
Manage marketing budgets across wholesale, sponsorship, and event programs, ensuring effective spend allocation and ROI
Oversee project timelines, contracts, and vendor relationships to ensure seamless, on-brand execution
Coordinate with the Retail Brand Manager to align event programming and seasonal launches between retail and wholesale channels
Cultivate relationships with distributors and key accounts, providing programming, sell-in materials, and activation support
Direct the design, sourcing, and distribution of sales collateral, POS materials, and event assets
Partner with sales teams to align field activation, education, and brand execution
Monitor competitor and category activity across wholesale and experiential channels to inform strategy
Represent Wilding Brands at trade shows, festivals, and distributor events as needed
Identify and develop opportunities for cross-brand partnerships and co-branded activations
Provide administrative support including program tracking, budget management, and asset coordination
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field
4–6 years of experience in brand management, trade marketing, or experiential marketing (beverage, CPG, or lifestyle industry preferred)
Strong understanding of distributor networks, key account dynamics, and sponsorship negotiation
Proven success in developing marketing programs that deliver measurable results
Excellent organizational, communication, and presentation skills
Ability to travel as needed for events, activations, and distributor market visits
Passion for the craft beverage industry and building independent, experience-driven brands
Company
Wilding Brands
Wilding Brands is specializing in the craft beverage and restaurant industry.
51-200 employees
Funding
Current Stage
Growth StageRecent News
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