Briggs Auto Group · 1 day ago
President of Marketing
Manhattan, KS
Full-time
Onsite
Lead/Staff, Director/Executive
$120K/yr - $160K/yr
5+ years expBriggs Auto Group is an established automotive dealership group seeking an experienced marketing leader to launch an in-house advertising agency. The role involves leading strategic direction, building a creative team, and executing comprehensive marketing strategies across multiple dealership locations.
Automotive
Hiring Manager
Kent Briggs
Responsibilities
Lead the strategic direction and daily operations of a new in-house advertising agency
Develop and execute comprehensive marketing strategies across 10+ dealership rooftops
Build, mentor, and manage a creative team (Account Executive, Graphic Designer, Production Coordinator)
Maintain brand consistency while ensuring OEM compliance across all locations
Oversee campaign development from concept through execution across digital, print, broadcast, and social media
Manage agency P&L, budgets, vendor relationships, and contract negotiations
Serve as primary liaison between agency and dealership ownership/management
Ensure all marketing efforts drive measurable results in sales, service, and customer retention
Stay ahead of automotive marketing trends and implement innovative strategies
Position the agency for potential external client acquisition as operations mature
Qualification
Required
5+ years of marketing leadership experience, preferably in advertising agency or in-house marketing
Proven track record developing and executing successful multi-channel marketing campaigns
Strong strategic thinking with the ability to translate business objectives into marketing strategies
Experience managing teams, budgets, and multiple projects simultaneously
Excellent communication and presentation skills
Deep understanding of digital marketing, traditional media, and integrated campaigns
Proficiency with marketing analytics and performance measurement
Ability to thrive in a fast-paced, deadline-driven environment
Preferred
Automotive marketing or dealership experience
Experience building or scaling an agency or marketing department
Knowledge of OEM brand guidelines and compliance requirements
Familiarity with CRM platforms, marketing automation, and customer data management
Existing relationships with media buyers, production vendors, and creative freelancers
Benefits
Comprehensive benefits package (health, dental, vision)
401(k) with company match
Paid time off and holidays
Professional development opportunities
Autonomy to build and shape your own agency
Company
Briggs Auto Group
Briggs Auto Group is a car dealership located in Manhattan.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jason McCollough
USED CAR DIRECTOR
Company data provided by crunchbase