Land O'Lakes Venture37 · 1 day ago
Brand Strategy Specialist
Arden Hills, MN (USA)
Full-time
Onsite
Mid Level
$79K/yr - $119K/yr
3+ years expLand O'Lakes Venture37 is a dynamic marketing team focused on making a difference in the world. They are seeking a Brand Strategy Specialist to develop foundational brand strategies, conduct consumer research, and translate business goals into actionable plans while fostering collaboration across the organization.
AgricultureAgTechMarketingTrading Platform
Responsibilities
Support foundational brand strategy development and help our teams bring our brands to life. Deliver messaging, positioning, and other foundational work that aligns with our brand purposes and beliefs
Partner on consumer and cultural research and understanding that helps to bring our consumers and customers to life, think in new ways and drive action within the organization. Support the development of personas, profiles and segmentation across the organization
Help translate business goals and objectives into briefs that bring out the impact our brands can have on our businesses. Distill business objectives, analytics data, consumer research, brand/category/channel/product knowledge into inspiring, strategic storylines
Support customer journey/customer experience development within Land O’Lakes Central Marketing and ensure journeys are translated and actionable across the organization
Explore emerging areas of change/disruption (technology, cultural, demographic, etc.). An outcome of this work will be brand strategies that enable the organization to successfully respond in a rapidly changing environment. Partner with brand strategy leadership to strategically and creatively capture the attention and curiosity of leaders; persuade and influence different levels of the organization
Qualification
Required
Bachelors' Degree in Marketing or related field
3+ years' experience with Brand Strategy, Brand Planning, Creative Strategist, Advertising Account Planner, or related in an agency or similar environment
Strong verbal skills, strong writing skills, and excellent interpersonal relationship building skills
Strong story telling skills – deck writing, user stories – develop a narrative and amplify with visuals and data; ability to translate brand strategies to paid/earned/owned activations
Experience working in cross-disciplinary teams and managing vendor and firms
Experienced thriving in a fast-paced environment and meeting tight deadlines, collaborating deeply with people from multiple disciplines along the way
Experienced working on CPG and/or agriculture brands
Benefits
A broad portfolio of benefits to keep you and your family at your best
Company
Land O'Lakes Venture37
Land O'Lakes Venture37 provides agricultural system development initiatives with market insights and technological knowledge.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Britta Hansen
Manager, Strategic Growth and Partnerships
Giselle Aris
Group Director, Strategic Growth and Partnerships
Recent News
South Africa Today
2025-05-29
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