SonderMind · 4 hours ago
B2B Growth Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$108K/yr - $120K/yr
5+ years expSonderMind is dedicated to providing personalized mental health care and is seeking a B2B Growth Marketing Manager to enhance their B2B growth initiatives. This role involves executing and optimizing marketing programs aimed at health systems, payors, and enterprise partners, while collaborating closely with various teams to drive pipeline growth and referral activation.
Health CareInsuranceMental HealthmHealthTelehealthTherapeuticsWellness
Responsibilities
Execute full-funnel B2B marketing programs that drive qualified leads, pipeline contribution, and partner engagement across health systems, payors, Veterans Affairs (VA), and enterprise partners
Deliver multi-channel programs across email, paid media, webinars, events, and nurture, with accountability for launch quality, performance, and follow-through
Ensure accurate tracking and reporting in HubSpot and Salesforce, supporting clean handoffs to Sales and visibility into MQLs, pipeline influence, and conversion rates
Use performance insights to refine messaging, targeting, and channel mix, improving campaign ROI and funnel efficiency over time
Support 1:1 and 1:few ABM initiatives for high-priority accounts by contributing to account-specific messaging, content, and coordinated outreach
Help track engagement and surface insights that inform future personalization and targeting
Partner with Lifecycle Marketing and enterprise teams to support referral-to-care conversion
Monitor the referral journey, identify friction points, and help implement data-informed improvements that increase activation and yield
Support testing and iteration across referral touchpoints to reduce drop-off and improve outcomes
Develop and maintain sales enablement and partner-facing materials including pitch decks, one-pagers, case studies, nurture templates, and thought leadership
Adapt content to support different partner audiences and moments in the funnel
Ensure materials are easy to use, up to date, and aligned with SonderMind’s positioning and value proposition
Manage calendar and execution of industry conferences, webinars, roundtables, and co-marketing initiatives
Coordinate lead capture, post-event follow-up, and performance reporting to ensure events contribute to pipeline and partner engagement
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
5–7 years of experience in B2B or demand generation marketing within healthcare, digital health, consulting, or another high-growth environment, with a track record of driving lead and pipeline growth
Strong understanding of B2B marketing channels, including paid media, email, SEO, ABM, and content marketing
Clear bias for action and ownership, with the ability to move from plan to execution and deliver results
Comfortable balancing higher-level planning with hands-on execution in a fast-moving environment
Data-driven and analytical, with experience testing ideas, iterating quickly, and using performance metrics to optimize outcomes
Strong project management skills and experience driving cross-functional initiatives to completion
Hands-on experience with Salesforce, marketing and analytics tools such as HubSpot and Looker
Comfortable operating in ambiguity and motivated by impact, with a willingness to challenge assumptions and improve how work gets done
Benefits
A generous PTO policy, with a minimum of three weeks off per year
A holiday schedule that follows standard U.S. holidays
Free therapy coverage benefits to ensure employees have access to the care they need (must be enrolled in a qualifying medical plan to participate)
Competitive Medical, Dental, and Vision coverage, with plans to meet every need — including HSA (with $1,100 company contribution) and FSA options
Employer-paid short-term disability, long-term disability, life & AD&D, plus coverage of the salary difference for up to seven weeks of short-term disability leave (after the required waiting period)
Eight weeks of paid Parental Leave; if the parent also qualifies for STD, this benefit is in addition, allowing for 8–16 weeks of paid leave
401(k) retirement plan with 100% match on up to 4% of base salary, immediately vested
Join teammates from across the country at our annual company gathering
Company shutdown between Christmas and New Year’s
Supplemental life insurance, pet insurance, commuter benefits, and more
Company
SonderMind
SonderMind is a mental healthcare provider that offers treatment for mental health through therapy and psychiatry.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$183.03MKey Investors
General CatalystDioko VenturesKickstart
2021-07-28Series C· $150M
2020-04-06Series B· $27M
2019-04-23Series A· $3M
Leadership Team
Mark Frank
CEO and Co-Founder
Shouvick Mukherjee
Chief Technology Officer
Recent News
2025-11-05
Behavioral Health Business
2025-10-23
2025-09-17
Company data provided by crunchbase