GCG · 20 hours ago
Sr. Marketing Specialist - GCG Connectivity & Power Solutions - Collegeville, PA
Collegeville, PA
Full-time
Hybrid
Mid, Senior Level
3+ years expGCG Connectivity & Power Solutions is seeking a Senior Marketing Specialist to support brand awareness, lead generation, and digital performance. The role involves developing and executing digital marketing initiatives, conducting market research, and monitoring campaign performance to drive revenue growth and customer acquisition.
Electrical & Electronic Manufacturing
Responsibilities
Manage the day-to-day production of the internal and external marketing and communication projects as they relate to the marketing calendar
Drive incremental revenue and leads through digital channels
Use digital channels to increase and reinforce brand awareness
Ensure that all online customer touchpoints align with CPS brand strategy
Work with CPS Marketing team to execute digital aspects of marketing campaigns
Coordinate, deploy, and help to develop Digital Advertising campaigns and assets including emails, social media posts, web banners, web pages, etc
Optimize the user experience, Identify critical conversion points and drop off points, and continual optimize user funnel
Utilize e-commerce site tools for prioritizing high margin and key brands
Use advertising spots on site to promote key brands in line with marketing coop contributions and company objectives
Identify, research and test new digital channels and tools, maximizing the return from new tools
Maintain consolidated CPS resource library for internal and external use, containing video and PDF content
Responsible for managing the agency or 3rd parties responsible for creating the imagery, website graphics, etc. while maintaining appropriate brand voice and identity
Own and manage the Hubspot CRM tool and associated customer records, email lists, landing pages, surveys, etc
Participate in overall marketing strategy planning
Qualification
Required
Bachelor's degree or equivalent experience
3–5 years of experience in digital marketing, demand generation, or a comparable role in a business-to-business environment; previous experience within wire and cable distribution considered advantageous but not required
Strong understanding of digital marketing channels including SEO, PPC, social media, email marketing, and display advertising
Experience using marketing analytics and data to measure performance and guide decisions
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
Excellent written and verbal communication skills
Self-directed, detail-oriented, and comfortable working independently with minimal supervision
Preferred
Proficiency with CRM and marketing automation tools (HubSpot & Salesforce) experience preferred
Benefits
Competitive base salary and eligibility for annual bonus
Comprehensive Health Coverage: Multiple medical plan options (CDHP and PPO) to get you the coverage you need
Robust Financial Security: Company-paid life and disability insurance, 401(k) with company match, plus options for supplemental critical illness, accident, and hospital indemnity plans
Generous Time Off: PTO plan with paid holidays, paid parental leave, and paid compassionate care leave to support personal well-being and family needs
Wellness & Support Programs: Employee Assistance Program (EAP), wellness incentives, and telehealth access
Extras That Matter: Dental and vision plans, FSAs/HSAs with company contributions, pet insurance, legal services, and ID theft protection for peace of mind
Company
GCG
GCG is a global provider of wire, cable, and connectivity products, as well as customized solutions for automated factories, serving diverse sectors including Communications, OEM, Data Centers, Renewable Energy and more.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Steve Maucieri
Chief Executive Officer
Michael Milligan
Chief Financial Officer
Recent News
2025-03-04
Company data provided by crunchbase