Camlin Group · 2 days ago
Regional Marketing Manager
Norcross, GA
Full-time
Onsite
Mid, Senior Level
5+ years expCamlin Group is a global technology leader that focuses on bringing revolutionary products to various industries. The Regional Marketing Manager for North America will develop and execute marketing strategies to support regional growth initiatives, collaborating with the leadership team and global marketing organization to achieve commercial goals.
Responsibilities
Working with the North American leadership team to develop and execute regional marketing strategies aligned with global marketing objectives and regional sales priorities
Localize global campaigns, messaging, and value proposition to address regional market needs. In addition, envision, plan, and execute regional campaigns aligned with North American sales goals and objectives across digital, social, and physical channels
Expand awareness and accelerate adoption of Camlin’s products and solutions across existing and evolving markets served: electric utility generation, transmission and distribution; renewable energy; data centers; and industrial customers
Translate complex technical capabilities into clear, compelling, differentiated value propositions for key stakeholders
Support the creation of effective, localized marketing content, including brochures, case studies, presentations, proposals, social posts, and digital assets for both internal and external use
Collaborate with North American leadership and global product marketing to support the delivery of thought leadership content across solutions and across markets served including: Go-to-market strategies (new and existing solutions); Competitive positioning and value-based messaging; and Sales / commercial enablement
Partner closely with regional sales leadership to drive qualified pipeline growth and revenue acceleration including creation of integrated multi-channel campaigns (email, digital, events, content, advertising) to support sales pipeline growth
Track, analyze, and optimize lead generation performance to improve conversion rates and ROI
Design and execute account-based marketing (ABM) initiatives targeting strategic accounts
Plan, coordinate, and execute industry events, trade shows, seminars, and conferences across the region
Manage booth design, messaging, promotional materials, and on-site logistics
Coordinate technical seminars, webinars, and thought-leadership activities including developing / nurturing speaking opportunities, customer workshops/seminars, and regional roadshows
Conduct market research to understand customer needs, industry trends, regulatory drives, and competitor positioning within North America markets served
Gather feedback and competitive intelligence to inform messaging, positioning, and sales strategies
Collaborate with sales leadership to provide sales teams with tools, messaging frameworks, and training to effectively position Camlin solutions
Support proposal development with tailored messaging, case studies, and ROI/value narratives
Act as a marketing liaison to support strategic pursuits and key account initiatives
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related technical field that includes proven marketing experience
5+ years of experience in B2B marketing, ideally within utilities, energy systems, industrial technology, or other technical sectors
Demonstrated success in developing regional marketing strategies and executing multi-channel campaigns
Experience managing trade shows, technical events, or industry conferences
Strong understanding of digital marketing tools, CRM/marketing automation platforms (e.g., HubSpot, Salesforce), and analytics
Excellent written and verbal communication skills
Ability to travel across the region for events and team meetings (<20%)
Preferred
Experience working in global matrix organizations
Prior experience and knowledge of monitoring equipment, associated asset management software (SaaS solutions) and managed services offerings supporting the energy and utilities industry
Skills in content creation, graphic design, or media production are a plus
Company
Camlin Group
Transforming critical energy & rail infrastructures for our shared future.
501-1000 employees
Funding
Current Stage
Late StageRecent News
Belfast News Letter
2023-12-23
2023-12-23
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