NRS (National Roper's Supply) · 5 days ago
Ecommerce Growth Manager (Shopify)
Decatur, TX
Full-time
Onsite
Mid Level
3+ years expNRS is the nation’s leading destination for All Things Western, and they are seeking an Ecommerce Growth Manager (Shopify) to enhance the performance of their Shopify stores. The role involves hands-on management of ecommerce operations, including site merchandising, growth testing, and performance reporting.
E-CommerceFashionGift Card
Responsibilities
Be the primary owner and day-to-day operator of our Shopify storefronts
Manage navigation, collections, product presentation, site merchandising, and onsite content
Ensure the storefront stays current and aligned with seasonal priorities and business goals
Collaborate closely with the VP of Technology and internal stakeholders to turn priorities into onsite execution
Identify and implement CRO improvements across the customer journey (homepage, collections, PDP, cart, checkout)
Plan and run A/B tests on messaging, layouts, merchandising strategies, and offers
Maintain a testing roadmap and continuously ship improvements that impact conversion and revenue
Build and optimize landing pages for campaigns, seasonal promotions, product launches, and events
Own onsite promotion execution: banners, messaging, discount setup, featured collections
Ensure campaigns launch correctly and capture learnings for future performance improvement
Own onsite search and product discovery as a conversion lever using Fast Simon
Manage search merchandising rules, synonyms, boosting, redirects, filters, and collection logic
Monitor search behavior, reduce zero-result searches, and improve product findability
Use search analytics to identify emerging customer intent and merchandising opportunities
Own the strategy and execution of product recommendations using Rebuy
Build and optimize cross-sells, upsells, bundles, and personalized product experiences
Improve AOV through recommendation placement, logic refinement, and testing
Track performance of Rebuy widgets and actively iterate to improve revenue contribution
Own weekly/monthly ecommerce performance reporting for leadership
Track KPIs like conversion rate, revenue per visitor, AOV, funnel drop-off, search engagement, and promo lift
Translate insights into action — prioritize the best opportunities and execute improvements quickly
Qualification
Required
3+ years ecommerce experience with significant Shopify ownership
Demonstrated ability to improve ecommerce performance through merchandising + CRO
Comfortable being hands-on daily: building pages, launching promos, adjusting collections, solving problems
Strong analytical and reporting skills (Shopify analytics, GA4, dashboards, etc.)
High ownership mindset — proactive, accountable, and self-directed
Preferred
Experience managing onsite search/discovery tools (Fast Simon, Searchspring, Algolia, Klevu, etc.)
Experience managing recommendations/upsell tools (Rebuy, LimeSpot, Nosto, etc.)
Experience running tests and using data to prioritize and validate improvements
Basic HTML/CSS or theme editor comfort
Benefits
Dental insurance
Employee discount
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance
Company
NRS (National Roper's Supply)
At NRS, we work to bring you the best quality and value in everything that you need to enjoy horses, team roping and the western lifestyle.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase