The University of Texas at Austin · 5 hours ago
Student Social Media Associate
The University of Texas at Austin is seeking a Student Social Media Associate to support University Housing and Dining’s social media presence. The role involves creating content, executing campaigns, and analyzing performance metrics to enhance social media efforts while providing students with real-world marketing experience.
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Responsibilities
Assist in developing and curating engaging social media content including posts, graphics, multimedia and strategy suggestions, that engage target audiences and follow brand and style guidelines. Ensure all content is consistent and reflects the UHD and University brands in a professional manner
Help coordinate and assist with photo shoots and video creation, potentially appearing in them. Capture live social media coverage at events by working closely with the social media team to align efforts with the overall strategies of the department
Collaborate on a social media campaign from concept to completion, including initial brainstorming, developing a rollout timeline and plan, determining assets, creating content and implementation
Work collaboratively with the marketing, creative and communications teams through the creative lifecycle of projects and campaigns to bring ideas to life
Help social media team track social media performance metrics, analyze results and provide reports on effectiveness. Suggest ideas to enhance social media efforts
Create reports for various audiences demonstrating key metrics and effectiveness, collaborating with the social media, content and creative teams
Stay informed about the latest social media trends and best practices. Educate social media team on findings and help apply research to create posts and/or campaigns that align with the department’s goals and brand standards
Conduct regular comparative analysis and brand studies of similar institutions and present findings to social media team
Qualification
Required
Enrolled in courses at the Moody College of Communication
Preferred
Junior or senior status
Writing experience for digital channels
Previous experience in advertising, marketing or another related field preferred
Experience with Instagram, Instagram Reels, X (Twitter) and/or Facebook
Experience with Sprout Social or other analytics tools
Benefits
Students in this position may choose to enroll in the UTSaver voluntary retirement programs.
Company
The University of Texas at Austin
The University of Texas at Austin is one of the largest public universities in the United States.
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Republic Capital Group
2022-09-14Series Unknown
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