Informa Connect · 1 day ago
Marketing Manager, Life Sciences
Boston, MA
Full-time
Hybrid
Entry, Mid Level
$68K/yr - $68K/yr
2+ years expInforma Connect is part of a global business network, specializing in connecting customers to information and people. They are seeking a dynamic Marketing Manager to lead integrated marketing strategies for their events portfolio, focusing on audience engagement and business growth.
CommunitiesInformation ServicesService Industry
Responsibilities
Develop and execute integrated marketing strategies aligned with business objectives and event-specific goals
Create and manage detailed campaign plans, schedules, and timelines to ensure on-time delivery across all initiatives
Lead multi-channel demand-generation campaigns, including digital advertising, paid media, email marketing, social media, and media partnerships
Craft compelling, audience-specific messaging and creative for websites, email campaigns, advertising, and promotional materials
Leverage AI tools and prompt writing to enhance efficiency and maximize campaign performance
Ensure consistent application of value propositions, positioning, and brand standards across all marketing assets
Build and manage relationships with external partners to ensure successful marketing activations
Collaborate with Informa marketing leads across verticals and shared services to identify and execute partnership opportunities
Align messaging and strategies across Marketing, Sales, Customer Success, and Product teams to ensure consistency
Analyze campaign performance and marketing data to evaluate effectiveness, optimize spend, and improve ROI
Develop a deep understanding of target audiences and customer segments, collaborating with cross-functional teams to refine personas and tailor messaging
Track and report performance trends, using insights to continuously improve campaign strategies
Prepare and deliver regular status reports and performance updates for stakeholders, highlighting results, insights, and ROI
Manage marketing budgets for assigned events, including planning, tracking, and reconciliation
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
2–4+ years of experience in a fast-paced, deadline-driven B2B marketing role
Proven ability to independently manage and deliver complex, multi-channel marketing campaigns
Strong understanding of the full marketing lifecycle, including planning, operations, execution, marketing automation, AI-enabled tools, optimization, and budget management
Experience building, growing, and segmenting marketing databases
Deep knowledge of digital marketing (PPC, SEO, display, and paid social) and content marketing
Creative and strategic problem-solver who challenges conventions and brings fresh ideas to audience engagement
Adept at balancing high-level strategy and ROI with detailed execution
Highly collaborative, with the ability to build strong relationships across marketing, sales, operations, design, production, and senior management teams
Ability to travel to events as needed
Benefits
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
Company
Informa Connect
Informa Connect is a provider of live events and digital communities for professionals.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Lisa Milburn
Chief Product Officer
Recent News
2025-11-10
informaconnect.com
2025-10-20
Company data provided by crunchbase