Eaton · 18 hours ago
Lead Marketing Analyst
Galesburg, MI
Full-time
Hybrid
Mid, Senior Level
$97K/yr - $143K/yr
5+ years expEaton is a global power management company, and they are seeking a Lead Marketing Analyst to develop and execute integrated marketing strategies for their Mobility Group segments. This role involves optimizing communications and driving demand generation through collaboration with various teams and the use of advanced digital tools.
Electric Vehicle
No H1B
Responsibilities
Promote and differentiate Eaton's Mobility innovations with strategically aligned integrated marketing strategies that build engagement and trust with its original equipment customers and aftermarket distributors
Development of integrated digital marketing campaigns that drive profitable wins and business retention to support the Mobility Group strategic plan
Development of campaign content and audience engagement strategy, as well as go-to-market approach (working closely with all relevant Mobility Group and CoE leaders)
Lead development/refinement of value propositions that inform message and buyer journey maps
Owner of key messages and working with the trade show coordinator on events, including: customer tech days, various annual events. Management of budget details, including: Profit Plan prioritization, supplier invoicing and statement of work
Lead the coordination of corporate resources (software, web development/eaton.com, social media, trade shows...) and branding standards to support a consistent Eaton image and drive operational efficiencies
Define campaign success metrics and the review cadence with all contributing teams to ensure demand generation objectives realized and continuous optimization of campaign results and customer engagement metrics
Ensure regular communications with regional and business unit teams to keep them informed on project plans and results, shifting resources based on changing business needs
Support sales outreach and lead generation by equipping sales teams with digital assets, training on tools like LinkedIn Navigator, and developing content for social selling
Develop and manage digital campaigns that span web, social, email, and events, with a focus on measurable outcomes tied to sales enablement
Champion a culture of digital innovation, staying current with emerging technologies and best practices in digital marketing and sales enablement
Qualification
Required
Minimum Bachelor's Degree from an accredited institution
Minimum five (5) years experience in marketing/communications
Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any 'CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc.'
No relocation is available for this position. Candidates must reside within a 50 mile radius of Southfield, MI or Galesburg, MI. (Active Duty Military service members are exempt from this geographical limitation)
Preferred
Bachelor's Degree in Marketing, Communications or related industry
Experience with AI-powered marketing platforms, CRM systems (preferably Salesforce) and social selling tools (e.g. LinkedIn Navigator)
Benefits
Health and Welfare benefits
Retirement benefits
Programs that provide for paid and unpaid time away from work
Company
Eaton
Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere.
Founded in 1911Dublin, Dublin, IRL
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$0.6MKey Investors
Michigan Economic Development Corporation
2023-06-22Grant· $0.6M
Leadership Team
Craig Arnold
Chairman and CEO
Gerard Devito
Vice President and Chief Technology Officer Eaton Vehicle Group
Recent News
The Buzz - Electric Vehicle News
2024-05-23
Company data provided by crunchbase