CYGNVS · 9 hours ago
Demand Generation Director
San Francisco Bay Area
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
7+ years expCYGNVS is a purpose-built guided cyber crisis platform company seeking a Demand Generation Director to build and scale their digital marketing and demand generation efforts. The role involves owning the strategy and execution of multi-channel programs to drive qualified pipeline and revenue.
Cyber SecurityInformation TechnologyInternet
Hiring Manager
Jemima Jansy
Responsibilities
Own end-to-end demand generation and digital marketing strategy and execution across paid, owned, and partner channels
Plan, launch, and optimize campaigns across:
Google Ads (search, display, retargeting)
Paid LinkedIn campaigns (ABM, lead gen, awareness)
Lead program from strategic partners
Digital events including webinars and virtual events
Integrated multi-channel campaigns tied to product launches and key initiatives
Manage and optimize the full funnel—from lead acquisition through MQL, SQL, and pipeline contribution
Serve as the primary owner of HubSpot for demand generation, including campaign setup, reporting, workflows, and optimization
Partner with Sales and Business Development on ICP definition, targeting, lead quality, attribution, and pipeline performance
Manage budgets, forecasting, and ROI measurement across all demand and digital marketing programs
Analyze performance data and continuously optimize campaigns based on insights
Build scalable processes and best practices as the company grows
Qualification
Required
7+ years of B2B demand generation or performance marketing experience (Senior Manager or Director level)
Startup experience is required, with a proven ability to build and scale programs from the ground up
Deep, hands-on experience with HubSpot (required)
Google Ads and LinkedIn Ads
Webinar and digital event platforms
Strong understanding of funnel metrics, attribution models, and lead lifecycle management
Experience working closely with Sales and Business Development teams
Data-driven, highly organized, and comfortable balancing strategy with execution
Excellent communication and cross-functional collaboration skills
Must reside in the San Francisco Bay Area
Hybrid role requiring 2–3 days per week in our San Francisco office
Preferred
Cybersecurity or high-tech industry experience strongly preferred
Benefits
Competitive compensation
401(k)
Comprehensive healthcare coverage
Commuter benefits
Company
CYGNVS
CYGNVS is an IT services company that provides a cyber crisis response platform designed to help organizations.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$55MKey Investors
Andreessen Horowitz
2023-01-24Series A· $55M
Leadership Team
Dwijal Davé
Head of Channel Partnerships and Alliances
Steve Curtis
Chief Cyber Business Officer
Recent News
pitchbook.com
2026-01-22
2025-04-02
2025-04-02
Company data provided by crunchbase